It was only a matter of time before someone came up with the next logical copycat: This Smells Like My Penis. But the follow-up version has a slightly surprising origin story. Taxi, a Canadian ad agency, created the replica in the name of gender pay equality.
That's right. According to Taxi, this candle costs 25% more than than its vagina-smelling equivalent, the exact percentage of the gender pay gap in Canada. The company is hoping to bring awareness to the issue with their attention-grabbing product. As the label reads: "Burn this candle for the scent of women getting paid 75 cents on the dollar." The company also plans to donate all proceeds to the Canadian Women's Foundation.
So, what does it actually smell like? Allegra Wiesenfeld from Taxi explains that the candle doesn’t have a scent. Though, she adds, “there were many jokes made in the office about whether we should melt down an Old Spice deodorant stick or make it smell like sandalwood.”
Wiesenfeld worked alongside Reid Plaxton to come up with the idea. The emphasis of the candle (no matter what it smells like) is the absurdity that one candle would cost more than the other simply because of gender. "As ridiculous as a Smells Like My Penis candle is — the fact that there’s still a gender pay gap in 2020 is far more ridiculous," says Alexis Bronstorph, the executive creative director of Taxi.
You can pre-order your very own penis candle at www.smellslikemypeniscandle.com. Whether you actually burn it or not is up to you.