“But why is it Camp?” That became the question that erupted in group chats and on Twitter in the milliseconds following the first entrances at Monday’s Met Gala. A whole meme farm emerged courtesy of that single question, with just about everybody fancying themselves the be-all end-all arbiter of Camp. But that title at least partially belongs to Susan Sontag, whose 1964 essay, “Notes on ‘Camp’” became something of a bible for many stars, designers, and stylists in the months leading up to the Met Gala.
It was in these fifty-eight meticulously worded notes that stylists found something of a roadmap for nailing this year’s theme. But those notes are full of artful caveats that keep Camp as a defined term in the abstract. Take for instance, Sontag’s final musing: “The ultimate Camp statement: it's good because it's awful.” Makes sense, right? Then she adds: “Of course, one can't always say that. Only under certain conditions.” So with all that lack of assuredness in mind, who swung and landed in the stands? It turns out, quite a few.
Here’s 10 celebs that got Campy—and won big for doing so.