As much as we love Instagram and Vine, we'd be remiss to discover a new app to add to the rotation. And, when it comes with the stamp of approval from international fashion house Giorgio Armani, count us in. Enter, VideofyMe.
In the latest techie collaboration, video-editing app VideofyMe has teamed up with Giorgio Armani to create a new video filter inspired by the Giorgio Armani Eyewear Frames of Life campaign. The exclusive filter channels some major French new-wave vibes with its grainy, black-and-white effect, à la Jean-Luc Godard. The collaborative project invites users to submit short films of themselves donning their favorite sunglasses using the new filter and social media hashtag #FRAMESOFYOU. The best submissions will be shared across Armani's social-media platforms and on the Frames of Life website.
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Waiting for VideofyMe to finish downloading? Get inspired by one of the submissions, featured below.
Photo: Courtesy of Frames of Life.