Lady Gaga's Makeup Line Is Hitting Amazon For Prime Day — But Act Fast

Photo: Randy Holmes/Getty Images.
The last thing the world needs is another celebrity makeup line — at least, that's what we thought before Lady Gaga announced Haus Laboratories. From the inclusive campaign casting to the heartfelt Instagram post detailing her decision to launch a makeup collection, fans (including us) couldn't wait to get their hands on the collection. And starting July 15, a.k.a. Amazon Prime Day, you finally can.
While Haus Laboratories isn't officially launching until this September, Lady Gaga is giving fans an exclusive opportunity to pre-order all the products through Amazon or Haus Labs starting on Amazon Prime Day, which runs from 12 a.m. PST on Monday, July 15, through 11:59 p.m. PST on Tuesday, July 16 (while supplies last).
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Photo Courtesy of Haus Laboratories.
Haus Laboratories is launching six Haus Collections, which each include Glam Attack, RIP Lip Liner, and Le Riot Lip Gloss.
Gaga's initial launch includes six curated makeup kits, each priced at $49 USD: Haus of Chained Ballerina, Haus of Goddess, Haus of Rose B*tch, Haus of Rockstar, Haus of Dynasty, and Haus of Metal Head. Each collection features Glam Attack, which Gaga described to Allure as as liquid shimmer powder that you can use all over your face. "It gives you the opportunity to apply it very heavily, or lightly and shade it out, or to do both," she said. There's also a demi-matte and waterproof RIP Lip Liner, named because it's "to die for" Gaga told Allure. Finally, each kit features a Le Riot Lip Gloss, a multi-dimensional gloss in varying finishes that can be worn alone or layered over the lipstick. Considering these products were co-created by Gaga's long-time makeup artist, Sarah Tanno, you know they'll be good.
Photo Courtesy of Haus Laboratories.
Swatches of Haus Laboratories' Glam Attack in Chained Ballerina, Le Riot Gloss in Corset, and RIP Lip Liner in En Pointe
To sweeten the deal, Haus Laboratories is also launching six, limited-edition makeup duos. You can choose from Glam Attack Shimmer Powder Duos in Speed Queen, Give 'Em Heaven, and Downtown Punk for $36 USD; Le Riot Gloss Duos in Laced, Seductress, and Hypocrite for $32 USD; and RIP Lip Liner Duos in Floor It, Royalty, and Slay Me for $26 USD. Unfortunately, these duos are only available while supplies last, so we suggest prioritizing these for your pre-order purchase.
If we know anything about celebrity beauty brand launches, this entire line will sell out before you can say, "Just let me go, Alejandro!" In other words, mark your calendars now and prepare to empty out your wallet.
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