The YouTubers With Beauty Lines That Are Worth The Hype

This article was originally published on June 20, 2017 at 6:15 PM.

When it comes to beauty recommendations, there's no better place to look than on YouTube. After all, vloggers spend hours testing, swatching, and reviewing products just so they can tell their millions of subscribers exactly how to use it. So, naturally, whenever one comes out with a beauty line, you can expect it to be good.

And this season is no exception. There are plenty of up-and-coming launches from influencers on the video sharing site that you will not want to miss — from Kathleen Lights' six new nail polishes to Huda Kattan's liquid lipsticks. Ahead, check out the ones that are completely worth the hype.

Influencer: Kathleen Lights

Brand: KL Polish
The vlogger debuted her own nail polish line, KL Polish, in late 2016 — and just introduced six new shades for her summer 2017 collection. This color, described as a shimmery mermaid teal, is our favorite.

KL Polish Ocean Drive, $8.50, available at KL Polish.
Influencer: Tanya Burr

Brand: Tanya Burr Cosmetics
Burr nailed the perfect nude lipstick with this creamy formulation. As of right now, the complete line is only available in Europe, but you can still pick up each of the lip products at Feel Unique $10 each.

Tanya Burr Cosmetics Lipstick in Pink Cocoa, $8.95, available at Feel Unique.
Influencer: Marlena Stell

Brand: Makeup Geek Cosmetics
At this point, Stell's makeup line might even be more popular than her YouTube channel, known for its high quality formulas at an affordable price.

Makeup Geek Iconic Lipstick in Rare, $15, available at Makeup Geek.
Influencer: Huda Kattan

Brand: Huda Beauty
With more than 20 million followers on Instagram alone, Kattan is already huge name in the beauty space — and it helps that her beauty line of products (including this liquid lipstick) are extremely good, too.

Huda Beauty Liquid Matte Lipstick in Girlfriend, $20, available at Huda Beauty.
Influencer: Michelle Phan

Brand: Em Cosmetics
The entrepreneur recently resurrected her brand Em Cosmetics and launched a gorgeous new collection of eyeliners and liquid lipsticks. Our favorite is Faded Clementine, a brownish orange lippie.

Em Cosmetics Infinite Lip Cloud in Faded Clementine, $16, available at Em Cosmetics.
Influencer: Zoe Sugg

Brand: Zoella Beauty
Sugg is arguably one of the most popular beauty gurus on YouTube with more than 11 million subscribers. That's why it's no surprise that her beauty range, Zoella Beauty, is such a hit. The newest collection for the line features sugary sweet scents, all priced at less than $20.

Zoella Beauty Sweet Inspirations Fragranced Body Mist, $12.95, available at Ulta Beauty.
Influencer: Laura Lee

Brand: LauraLee Los Angeles
Lee took to Instagram to share news of her newest eyeshadow palette, called "Cat's Pajamas" — a 10-pan palette filled with warm, neutral shades that are not only cruelty-free and vegan, but, according to the YouTuber, also "pigmented AF."

LauraLee Los Angeles, Cat's Pajamas Eyeshadow Palette, available October 13 at LauraLee Los Angeles.
Like this post? There's more. Get tons of beauty tips, tutorials, and news on the Refinery29 Beauty Facebook page. Like us on Facebook — we'll see you there!
Show More Comments...