Update: The collection goes on sale as of November 5, 2017 — so shop away, Fixer Upper fans!
This story was originally published on September 13, 2017, at 11:20 a.m.
Target has already blessed us with the most Pinterest-friendly collaboration ever this fall, and it's continuing its streak of awesome new launches. On November 5, the retailer is launching Hearth & Hand with Magnolia, an exclusive home and lifestyle brand in partnership with Chip and Joanna Gaines of HGTV's Fixer Upper fame.
This will be an extensive collection — over 300 table, home decor, and gift selections — and most items won't cost over $30, according to Target's corporate blog. The collaboration, which launches just in time for the holidays, is expected to last for many seasons. Prices will range from $.99 to $129.99.
"Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love, and the quality and affordable prices can't be beat," Mark Tritton, executive vice president and chief merchandising officer at Target, said in a statement.
"At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in," Joanna Gaines said in a statement. "We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point."