The Future Of Fragrance Is Here — & It Looks A Lot Like Skin Care

You can describe fragrance in about 47,820 different ways. Floral, clean, crisp, fruity, musky, watery, sexy, next-level sexy... but innovative? Eh, rarely — until recently. Take Derek Lam's new roll-on balms. How about Byredo's Kabuki brush-on scents? And now, one company is borrowing some tricks from the skin-care game that'll make smelling good for longer a whole lot easier.
According to WWD, Scent Invent Technologies just launched a fragrance primer, aptly called Linger, to help your scent last longer. Kind of genius. But that's not all: The company will also be introducing a perfume in serum form by the end of this year.
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"We're here to reinvent scent, we’re here to change the textures, we’re here to change the delivery, we’re here to change the way the aroma performs," the co-founder of Scent Invent, Caroline Fabrigas, told the publication.
The primer, which is available now for $32.50 on HSN, has a milky formula and employs flexible polymers that form an invisible shield to lock the scent onto your skin. Just spray the oil-, fragrance-, and- alcohol-free liquid on your pulse points and spread it lightly with your fingers. As for the Linger Pure Parfum Serum, it will have a higher concentration of ingredients (it boasts an 18% fragrance load) than traditional eau de pafums and come in an innovative, pinpoint dispenser.
“This could be in a rollerball, a dabber stick, a blotter — there are many formats the serum could be taken into,” Fabrigas said. “I’m from skin care, so I thought the pinpointed application added to the sensory [experience].”
Besides HSN, the company is in talks with different retailers to help you get your hands on the goods, as well as different beauty brands to license out the technology — so this likely won't be the last you hear of the innovation. Imagine a world where you could pick up your favorite Gucci or Le Labo perfume in serum form. Sounds (and smells) very good to us.