Too Faced’s Newest Launch Is The Heart-Shaped Emoji IRL – & We’re In Love

There must be something in the water at Too Faced HQ. How else can one explain the rapid-fire speed at which the whimsical brand churns out one must-have release after another? Not that we’re complaining — we have nothing but pure, unadulterated love for the company responsible for Sweet Peach, Unicorn Tears, and so much more. (Ahem, chocolate-scented brow pencils.)

As if the numerous new launches weren’t enough, yet another product was announced — and surprise, surprise, it’s every bit as obsession-worthy as the rest. The brand is coming out with heart-shaped highlighters, and the news is guaranteed to send Too Faced fans into a tizzy, not to mention anyone who uses the heart emoji with abandon. (Which, let's be honest, is all of us at one point or another.)

✨TURN ON YOUR LOVE LIGHT ✨ March 2017 #toofaced #comingsoon

A photo posted by Jerrod Blandino (@jerrodblandino) on

Jerrod Blandino, the company’s co-founder, teased the upcoming release on Instagram yesterday to much fanfare, though he didn’t supply much info other than the fact that the highlighters are hitting shelves in March. But a picture is worth a thousand words, and we can only assume that the lineup will feature at least three shades — icy white, rich gold, and rosy pink — that are just as pretty in person.

Blandino didn’t so much as share the official name for the highlighters, but based on his caption, we’d hazard as a guess that “love” and “light” will both be involved. We can’t wait to find out more, but it’s safe to say that our hearts are already all aflutter.