ColourPop Is Launching Something HUGE — & It's Not Makeup

Good things happen when a company doesn't make you choose between quality and affordability: It just gets bigger, better, and more innovative every year. Makeup brand ColourPop is well aware of that fact.
For years, the company has been churning out Lippie Stix after Churro highlighter after "Cute AF" eyeshadow palette — all priced at an insanely low $5, $8, and $16, respectively — earning itself the title of one of the fastest-growing beauty brands in the game. And it's not slowing down any time soon: We've learned exclusively that ColourPop is gearing up to serve us a limited-edition nail polish collection. Oh yes.
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Apparently, it's the one cosmetics category that customers have been requesting since the beginning, according to President & Founder Laura Nelson. "Nail polish is very experimental and that's something [the company] has been about since day one. ColourPop is known for having a wide and fun shade range in all of our existing product categories, so this seemed like a natural next step for us," she told us.
Natural, however, is not exactly the word we'd use to describe these colors. Like the brand's makeup, each lacquer offers up a seriously saturated, seriously pretty dose of color — think pastel pink, lavender, and blue, to name a few — that's so pigmented, you only need one swipe.
Ahead, the colors, inspiration, and everything else you need to know before the line drops on July 7. If there's one thing we know about ColourPop, it’s that you need all the 411 going in you can get — because the good shit goes fast.
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"We love theming out each of our launches," Nelson says. "With these shades — and combining pastels with glitter and hologram — we couldn't help but think of magical fairies."

ColourPop Polish in Be Fairy Afraid, $6, available at ColourPop on July 7.
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"Pastels are really on-trend right now and so fresh," Nelson says. "We thought these shades would be perfect for a summer limited-edition collection as an intro to the product category."

ColourPop Polish in I Wand It That Way, $6, available at ColourPop on July 7.
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"Our team loves puns and alliterations, so we ended up having a really great time coming up with these random fairy related puns," she says.

ColourPop Polish in First Wings First, $6, available at ColourPop on July 7.
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"We do a ton of research on color trends when creating new makeup shades, and we did the same with these nail polishes," she says. "We thought this would be a super fun addition to our [cosmetics] lineup."

ColourPop Polish in Dust A Dream, $6, available at ColourPop on July 7.
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"We price all of our products at a price everyone can afford so you can try the latest trends without breaking the bank," she says. "This lineup is no different."

ColourPop Polish in One Wish, Two Wish, $6, available at ColourPop on July 7.
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"We are excited to get our customers feedback on this new introduction," Nelson says. "But I'm fairly certain you can expect to see more of these in the future!"

ColourPop Polish in Pixi-Lated, $6, available at ColourPop on July 7.
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