Gigi Hadid, Like Us, Has Fallen Hard For This Trend

Photo: Ray Tamarra/GC Images.
This story was originally published on July 22, 2016.

Gigi Hadid
doesn't hesitate to repeat the trends she loves, as evidenced by her fondness of chokers and certain outfit formulas that crop up again and again. In the past few seasons, a big recurring theme in the Hadid style book has been to wear her name on her sleeve — or, more precisely, on her jacket.

The customization trend has hit fashion hard over the last few seasons, with everyone from Gucci to J.Crew hopping on the personalization bandwagon. And Hadid has been repping, well, herself with her clothes for some time now. She helped popularize Dresshirt's embroidered button-downs, after all. When she hasn't been outfit twinning this summer, Vogue's latest cover girl has been adding to her collection of Gigi-branded wares. Hey, it's the easiest way to ensure your friends don't "borrow" your clothing.

In the past few month alone, we've seen Hadid in numerous takes on the recent bespoke wave, each one cooler than the past. Check out some of the most notable instances in the slideshow, ahead.
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Photo: Ray Tamarra/GC Images.
An oversized hoodie may be the go-to garment for going incognito, but there's no missing Hadid in this Good American number — mainly because it has her initial right there, front and center.
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Photos: James Devaney/GC Images, Peter Cepeda/INFphoto.
The model took a D.I.Y. approach on this white bomber from The Mighty Company. "Gigi" is embroidered in script on the front, and looked pretty standard. But then the back was decked out with a cheeky drawn-over Adidas logo — with an "h" scribbled on and the "-as" crossed out, thus spelling out her last name.
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Photos: Raymond Hall/GC Images, Robert Kamau/GC Images.
Hadid weaved personalization into her first capsule for Tommy Hilfiger. The paparazzi found their way onto a shoot for the upcoming collection in New York — and got a peek at one of the pieces being photographed: a letterman-style jacket with a big "H" (and her signature) across the back.
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Photos: James Devaney/GC Images, Raymond Hall/GC Images.
Hadid made sure none of her belongings got lost in transit by simply branding her travel outfit with her own name. She layered up for the airport with a longline jacket from Romi Basha featuring racer stripes and "Gigi" in big block letters. (Sorry, Bella — can't borrow this one.)
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