Gigi Hadid, Like Us, Has Fallen Hard For This Trend

Gigi Hadid doesn't hesitate to repeat the trends she loves, as evidenced by her fondness of chokers and certain outfit formulas that crop up again and again. For summer '16, a big recurring theme in the Hadid style book has been to wear her name on her sleeve — or, more precisely, on her jacket.

The customization trend has hit fashion hard over the last few seasons, with everyone from Gucci to J.Crew hopping on the personalization bandwagon. And Hadid has been repping, well, herself with her clothes for some time now. She helped popularize Dresshirt's embroidered button-downs, after all. When she hasn't been outfit twinning this summer, Vogue's latest cover girl has been adding to her collection of Gigi-branded wares. Hey, it's the easiest way to ensure your friends don't "borrow" your clothing.

In the past month alone, we've seen Hadid have not one but three distinct takes on the recent bespoke wave. In fact, in just one day, she showed off two interpretations of the trend. First, the model took a DIY approach on this white bomber from The Mighty Company. "Gigi" is embroidered in script on the front, and looked pretty standard. But then the back was decked out with a cheeky drawn-over Adidas logo — with an "h" scribbled on and the "-as" crossed out, thus spelling out her last name.
Photos: James Devaney/GC Images, Peter Cepeda/INFphoto.
Later on that same day, Hadid changed into what appeared to be a piece from her upcoming capsule for Tommy Hilfiger. While she's been tight-lipped about her first designer turn, the paparazzi found their way onto a shoot for the upcoming collection in New York — and got a peek at one of the pieces being photographed: a letterman-style jacket with a big "H" (and her signature) across the back.
Photos: Raymond Hall/GC Images, Robert Kamau/GC Images.
Most recently, Hadid was spotted traveling in comfort — and made sure none of her belongings got lost in transit by simply branding them with her own name. She layered up for the airport with a longline jacket from Romi Basha featuring racer stripes and "Gigi" in big block letters. (Sorry, Bella — can't borrow this one.)
Photos: James Devaney/GC Images, Raymond Hall/GC Images.