Another day, another beauty-related story about Kylie Jenner. (We're not complaining!) But today's topic isn't her latest Lip Kit shade or how quickly it has sold out. Today's news is bigger, better, and bolder. According to her Snapchat, the 18-year-old entrepreneur is opening up her very own brick-and-mortar cosmetics store. Yes, you read that right.
Okay, have you recovered? Good. In a seconds-long video, Kylie gives us a sneak peek at her possible location of choice. "Makeup store's about to be lit," she says way more casually than we were ready for. Here's what little information we can glean: Square-footage-wise, it's going to be big, like really big. And it's more than likely going to be in the Calabasas and Hidden Hills, CA, area — the home base of the Kardashian/Jenner clan. We can also bet it will be loaded to the brim with all the Kylie Lip Kits you can manage to swoop up (a.k.a. no more sighs of defeat after trying and inevitably failing to snag one online).
That's about all we got. Which means, yes, we have a ton more burning questions. Like: When is it opening? As we noted, it's definitely not small, so there's no way it's solely going to be stocked with lip products — right? What's next for Kylie's line? Foundation? Blush? Rows upon rows of wigs to choose from? Lashes will also probably be in the mix. Contour kit? One can only hope.
If you're planning a best-friend field trip to California as you're reading this, same. As much as people like to knock the young makeup maven, we can almost guarantee there will be a Hamilton-style line on opening day. See you there?