5 Things To Know This AM — May 27 2011

Mark Zuckerberg’s “personal challenge” for 2011 is to eat only animals that he kills himself. Um, okay. (Fortune)
According to Amazon.com, Berkeley is the third best-read city in the nation. (Berkeleyside)
Heading to Napa for the holiday weekend? Check out this roundup of the top late night grub spots in the area. (7x7)
In preparation of Market Street’s big overhaul in 2015, the group Better Market Street is asking for local input on how to transform the strip into the city’s own Las Ramblas. (SF Street Blog)
Need a Friday pick-me-up? Tully’s Coffee Discovery Truck is parked at the Powell BART station today (from 7:30 a.m. to 1 p.m.), providing free cups of joe. (SFoodie)

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