Target Is Making It A Lot Easier To Shop K-Beauty — Starting Now

Target has pretty much everything you could ask for: food, shoes, school supplies, furniture, beauty products — you name it. But starting September 10, its pre-existing K-beauty section is getting even bigger: Target will add nearly 20 products across 1,500 stores, so you can feed your snail sheet mask addiction without booking a flight overseas.
Just like last year's partnership between the retailer and Peach & Lily, Target is teaming up with Glow Recipe — you know, the brand behind this best-selling mask — to curate a special collection of exclusive formulas you can only find wherever there's a red bullseye. Here's what you can expect from Glow Studio for Target: Whamisa, a new, Target-exlusive brand with six gentle formulas in mask, serum, and toner form; products from Make Prem and Lee Jiham; and exclusive kits with pre-packed regimens for beginners.
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"K-Beauty is one of the fastest growing categories in premium skin care at Target," Mark Tritton, EVP and chief merchandising officer at Target, tells Refinery29. "This collection allows [customers] to effortlessly incorporate K-Beauty products into their beauty regimen, all for an incredible price. It’s also a great example of how we’re partnering with digital brands who are experts in their field to curate a selection of compelling products for our guests."
Considering Target is the one place you can find a canoe, crockpot, greeting cards, and a Google Home, it only makes sense to add K-beauty to the list of things we didn't know we needed. Click ahead to check out the products you'll want to add to your red cart later this month.
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Whamisa utilizes the powerful benefits of green tea: "[It] was inspired by maximizing tea’s amazing benefits for skin, with the addition of superfood ingredients like kale and turmeric that round them out and make the line as a whole very grounded in what makes K-Beauty amazing," Sarah Lee, the co-founder of Glow Recipe tells Refinery29.

Glow Studio x Target Oil Be Gone Kit, $24.99, available September 10 at Target.
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This firming and hydrating skin-care kit from Whamisa — foam cleansing gel, eye cream, and face lotion — includes everything you need to look refreshed after a wild night out.

Glow Studio x Target Youthful Glow Kit, $24.99, available September 10 at Target.
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Specially curated for anyone suffering from dehydrated skin amid the season change, this Make P:rem Cleanser, Whamisa Toner, and a Make P:rem in-shower mask will guarantee you a softer visage.

Glow Studio x Target Hydrated Glow Kit, $24.99, available September 10 at Target.
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Your iced green tea order from Starbucks is great morning pick-me-up, but the gentle ingredient is even better for your skin.

Whamisa by Glow Recipe Green Tea Moisturizer, $25, available September 10 at Target.
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This anti-inflammatory eye cream is like a cold brew for your eyes — and de-puffs within minutes.

Whamisa by Glow Recipe Chai Tea Eye Cream, $26, available September 10 at Target.
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Foam cleansers can be drying, but this gel version is gentler than ever.

Whamisa by Glow Recipe Green Tea Foaming Cleansing Gel,$20, available September 10 at Target.
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To break it down for you, a serum-in-cream formula is really just a hydrating finishing touch to your nighttime routine — and it's worth the extra step.

Whamisa by Glow Recipe Chai Tea Serum-in-Cream, $26, available September 10 at Target.
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When you feel like you're at the point of no return with your hormonal breakouts, opt for this clay mask that deeply de-gunks pores and soothes redness.

Whamisa by Glow Recipe Green Tea & Clay Mask, $23, available September 10 at Target.
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Give your skin a post-SoulCycle glow by spreading a few drops of this serum from your neck to your forehead. Bonus: It works on every skin type — even acne-prone complexions.

LJH Vita Propolis Ampoule, $38, available September 10 at Target.
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Meet distressed skin's saving grace. Loaded with 10 different facial oils — including jojoba, coconut, olive, rosehip, argan, meadowfoam, grapeseed, macadamia, avocado, and primrose — your dry patches will be but a distant memory after 20 minutes of use.

Make P:rem Blending me. Nourishing Oil Mask, $5, available September 10 at Target.
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Think of this as the gothic version of your favorite micellar waters: it's black, wipes away your mascara, and leaves your skin softer than ever.

Make P:rem Clean me. Black Cleansing Water, $22, available September 10 at Target.
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The very last step in your nightly routine, this overnight peel balances your skin and helps bust any hormonal acne in its path.

Make P:rem Peel me. Radiance Peeling Sleeping Pack, $30, available September 10 at Target.
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Christine Chang, the co-founder of Glow Recipe tells Refinery29 that Make P:rem is for every lazy person who wants great skin with little effort: "[It's an] amazing, utility-meets-creativity brand that’s made very innovative multitaskers, like a hydrating mask you use right in the shower or double-layer masks that work to not only hydrate and nourish, but also lift and firm the face."

Make P:rem Hydrate me. Micro Tension Cream, $30, available September 10 at Target.
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We didn't think our sheet mask love could get any stronger — until Make P:rem added ear hooks to its latest so you can enjoy the astronomical levels of hydration with ease.

Make P:rem Layering me. Firming Mask, $7, available September 10 at Target.
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You're going to want to stock up on this two-piece mask before winter hits: The hydrating glycerin and hyaluronate will lock in every bit of moisture so you're not left with a Greyscale-level of flakiness.

Make P:rem Layering me. Soothing Mask, $7, available September 10 at Target.
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Nothing is better than a beauty product you can use in the shower, and this 10-minute mask is packed with hydrating ceramides and hyaluronic acid so you can combat uneven skin texture while you're in there, too.

Make P:rem Wonderful me. In-shower Face Pack, $28, available September 10 at Target.
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