In terms of awards shows, MTV's VMAs are historically the most dramatic of the year — meaning the beauty bar is high. There was Lil Kim's purple wig in 1999, Katy Perry's bubblegum pink hair in 2011, Taylor Swift's Cleopatra-esque cat-eye in 2015 — each one more iconic than the next. Just like how we won't forget the on-stage moments (cough, Rihanna and Drake), we'll always remember the hair and makeup trends, too. And 2017 did not disappoint.
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