Look down the street of any major city during Pride Month and — bam! — there will be rainbow tees for sale on every corner, pints of Ben & Jerry's Hubby Hubby ice cream chillin' at the grocery store, and Starbucks drinks meant to be sipped while humming along to Lady Gaga's "Born This Way." There are plenty of ways to show your support for the LGBTQ community that don't include buying a Babadook poster that will most certainly clash with your home decor.
In fact, countless brands spanning all categories are making it easier than ever to stand in solidarity with queer folks everywhere — and beauty companies are no exception. One barber shop will donate free hair product to LGBTQ youth with every purchase, for example, while a cult skin-care brand aims to raise up to $30,000 for organizations of the same spirit. And, at a time when violence against these communities is at an all-time high, this kind of support has never been more important.