When it comes to retailers we love, you can pretty much guess our top picks: Reformation, Everlane, Aritzia, Zara...you know the drill. But as a team of people who live (and shop!) in NYC, we can't say that our faves are your faves, especially if you're based somewhere else. So we asked research company Social Context Lab to canvass Twitter, blogs, Instagram, public Facebook, and online forums to see what the most talked-about stores were across the country, and to break them up by state.
The company pulled data from the first half of 2016, focusing on retailers — ranging from affordable mall brands to buzzy indie boutiques — that get a lot of love online. And the resulting top 10 brands were fairly surprising, but not for the reasons you might think.
If you're looking at the United States as a whole, Macy's was talked about most frequently, followed by Nordstrom, Forever 21, and then Topshop. But when you parse out that information by state? Well, that's when things get interesting.