This Video Of Eyeshadow Being Made Is Crazy Mesmerizing


If you've been following along this week, you know we've been sharing the spoils of a day spent in ColourPop's L.A. headquarters. But between an in-depth sit-down interview with the (once) elusive owners and a detailed look at how the brand makes its cult lipstick, we didn't forget to bring home some pure eye candy. That is, a colorful look at how the brand's popular eyeshadows go from loose shimmer to pressed perfection.

Just over two years ago, ColourPop launched with 31 shades of shadow. If you're a fan, you know how addictive the unique, bouncy texture and vibrant colors are to wear and collect. They are, after all, only $5 a pop.

While ColourPop's lead cosmetic chemist says the formula took some serious perfecting (almost a year of tinkering), it's gone unchanged since the launch. In the factory, we followed the best-selling shade Nillionaire, a limited-edition hue from last summer's collection that, due to popular demand, was just added to the full-time roster. (The name, as you might assume, means you act like you're a millionaire and you really have nada — but you still got the $5 to buy the shadow.)

In what is part glittery disco vibe and one part dorky chemistry video, the product is a relatively simple concoction of pigment and pearl blended with a secret mixture of solvents. Then, it's scooped and pressed into pans. The entire process is lightning-fast, but how you decide to wear it, of course, can be far more complex. Press play, above, for a closer look...

More from Makeup

Contouring can, as we've shown before, look scary. But, enhancing your cheekbones or jawline doesn't have to be frightening — or require the skill of a ...
Leather jackets, new jeans, cozy sweaters — we’re all for building up our fall wardrobes around this time of year, but we also like to give a little love ...
If you're guilty of perennially picking at your pimples (try saying that 10 times fast) or you've battled cystic bumps since your teenage years, chances ...
When I was eight years old, I knew nothing about makeup. Did that stop me from collecting palette upon palette of colorful shadows and sparkly tubes of ...
Even though the last day of summer isn't technically until September 22, we're already starting to feel the cozy embrace of fall. Our sweaters are ...
Anyone who has been to Sprinkles knows its cupcakes are so delicious that you wish you could taste them all the time. Now, you can — or at least you can ...
Attention royal family fans: There's a new Charlotte Tilbury lipstick in town and it's regal AF
(Paid Content) Some beauty trends from decades past always manage to circle back — they’re just too good to keep locked away in a previous era! Now you can...
“I love cleaning my makeup brushes,” said no one, ever. Okay fine, some people do get great satisfaction from washing their beauty tools, but we're not ...
Pat McGrath posted three photos from the Versace fashion show to Instagram that tease a new product she's working on. The first shows Gigi Hadid with ...
Every morning, before I steep my morning tea, I scroll through my Instagram feed taking note of all the standout swatches, 60-second videos, and ...
Here's the good news about brown eyes: They're easy to play up, since brown is a mix of the primary colors. This most-common of eye colors is a gorgeous ...
I don't consider myself a vain person, but when I think of my #goals, having Cate Blanchett levels of skin perfection is right there at the tippy-top. Well...
Base makeup is one of those notoriously hard beauty products to shop for. Like picking out jeans or bras, the process takes time, commitment, and patience...