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When you’re a beauty obsessive, going through the fabled aisles of your go-to beauty emporiums can get to be kind of predictable — been there, tried that. Sometimes, the Ulta just doesn’t have what you need. And, unfortunately, many brands aren’t yet up to speed on animal testing and gluten allergies. All of this can limit your choices in beauty drastically and make trying something new a tough pill to swallow.
But, no longer! There’s an incredible number of indie beauty brands out there that cater to even the most specific desires. Even better? Many of them are gluten-free, vegan, and cruelty-free, to boot. Ahead, we've rounded up a slew of new indie beauty launches we are so excited about. Are you ready for this?