Once upon a time, products for
Black hair were relegated to a tiny, dusty corner of the drugstore, while the shampoos and conditioners for straight hair reigned supreme. Those undervalued goods — especially ones for natural textures — had to either be purchased at a salon, beauty supply store, made at home, or ordered online. These days, thankfully, there's an abundance of goodies for all textures and protective styles. Actually, almost too many — especially if you're a natural hair newbie.
While subscription boxes and YouTube guru recommendations are clutch, sometimes you just wanna hit a mass store and call it a day. Ahead, we do the work for you by rounding up the shampoos, conditioners, and stylers that you need in your life — and that stars like
Lupita Nyong'o and Viola Davis love. Casual, we know.
The best pro-approved products for textured hair to shop at Target now, ahead.
Best For Edge Control
"Got2b's gel is great because it really holds and gives shine without going flakey after it dries," celeb hairstylist
Vernon François says
göt2b Ultra Glued Invincible Styling Gel,
"It seals in moisture," Viola Davis told
. "I leave the cream in my hair for 30 minutes, then rinse it out. I use it on my daughter, too."
As I Am
Coconut Cowash Cleansing Conditioner,
Best Hair Healer
SZA one told
that this serum, which is packed with essential oils and vitamin E, helped her hair grow back after two botched dye jobs.
Jane Carter Solution
Scalp Nourishing Serum,
Best Curl Refresher R29 beauty writer Khalea Underwood uses this mango oil and bamboo spritz on many mornings when she's too lazy to do a twist-out the night before. "Even if my hair feels like tumbleweed, a few pumps of this gives me immediate moisture and volume," she reports.
Dark and Lovely
Au Naturale Curl Refresher Spray,
Best For Braids and Twist-Outs
"It's not a good situation to [wear] your liquid leave-in conditioners and gels in the cold," celebrity hairstylist
Felicia Leatherwood says
, noting that they tend to make wet hair hard. Instead, she recommends this leave-in cream for curly, coily, and kinky textures.
Twist N Shout Cream,
Best Shampoo "For a solid 10 years, Creme of Nature was all I knew," Underwood says. "My mom and aunts used the brand's shampoos and conditioners on their relaxed hair for years. The packaging has changed, but the refreshing scent and ridiculously creamy formula remains the same."
Creme of Nature
Moisture & Shine Shampoo with Argan Oil,
Best Styling Cream
swears by, we're buying, because
that this fan fave helps loosen her 'fro and makes it easier to pick. "It's best to use it when my hair is wet because the water softens my curl," she said. "So I use it after I shower and also before bed."
A-list celeb hairstylist
Marcia Hamilton recommends
this castor oil leave-in conditioner/shine gel hybrid for smoothing and adding definition. "I really love this gel for shaping all baby hairs," she says. "It's alcohol-free and sulfate-free, so it doesn’t dry hair. Plus, it leaves a really nice shine."
Jamaican Black Castor Oil Conditioning Gel,
Best Pre-Poo Treatment Instead of slicking on messy coconut oil to detangle, this avocado, olive, and almond oil formula does the job for you — no mess, all shine.
Avocado Butter Pre-Shampoo Hair Treatment,
Best Dry Shampoo
about this game changer in a can, which is potent enough to get a week's worth of gunk out of
curls without striping moisture from strands.
Cleanse Dry Co-Wash,
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