When you’re a beauty obsessive, going through the fabled aisles of your go-to beauty emporiums can get to be kind of predictable — been there, tried that. Sometimes, the Ulta just doesn’t have what you need. And, unfortunately, many brands aren’t yet up to speed on animal testing and gluten allergies. All of this can limit your choices in beauty drastically and make trying something new a tough pill to swallow.
But, no longer! There’s an incredible number of indie beauty brands out there that cater to even the most specific desires. Even better? Many of them are gluten-free, vegan, and cruelty-free, to boot. Ahead, we've rounded up a slew of new indie beauty launches we are
so excited about. Are you ready for this?
If you constantly deal with irritated skin, it might be a good idea to try out this makeup removing cleanser. The gentle oil-gel formula uses rosemary, squalane, and black currant seed to not only protect skin from environmental stressors, but also cut down on sensitivity.
Grown Alchemist Hydra+Facial Cleanser Rosemary CO2 Extract, Squalane, Blackcurrant Seed, $54.95, available at Grown Alchemist.
RMS' Magic Luminizer is already a favorite among models and editors, but this new rendition from the brand might just take the cake thanks to its warm, champagne coloring. A few taps of the creamy, glossy formula imparts a subtle dewiness to the skin that never looks greasy.
RMS Beauty Champagne Rosé Luminizer, $38, available at Sephora.
The Saturday Skin line is designed to give you skin that's as easy as waking up with no plans on a weekend morning. Our favorite product offered: the brightening sheet mask, which has bilberry, licorice, and lotus extract to soothe and freshen up dull complexions.
Saturday Skin Spotlight Brightening Sheet Mask, $30, available at Saturday Skin.
Photo: Courtesy of Silk Naturals.
These lip balms are beautifully pigmented, moisturizing, and totally organic. Bonus? The brand also carries a mix-your-own foundation line, which allows you to personally create your perfect shade. Talk about innovation.
Silk Naturals Kisser Slicker Lipgloss Sticks, $4.50, available at Silk Naturals.
Not only does this patchouli- and rose-scented hair powder smell incredible, but it's an A+ oil absorber thanks to a mixture of white clay, rice powder, and baking soda. And that packaging — swoon!
Catbird x Lulu Organics Patchouli Rose Hair Powder, $10, available at Catbird.
Finding a product that delivers texture and volume —
and soaks up oil — is a challenge worth the work. This formula does just that. With aloe vera and ginger, this spray absorbs oil, adds a bit of protection against the elements, and makes your hair actually feel and look thicker. Arrojo ReFINISH Dry Shampoo, $26, available at Arrojo.
It's rare to find an eco-friendly eyeliner that performs in both the longevity and pigmentation departments. But — you guessed it — this one does. Unfortunately, it takes a bit longer than we'd prefer to dry (around 30 seconds in our experience), but once it does, it sets to a budge-proof finish.
W3ll People Expressionist Liquid Liner, $17.99, available at W3ll People.
Natural beauty has exploded in popularity, but still, we haven't seen many brands tackle eye primer. This gel-like one works as well as the classic ones we love, improving the wear-time of our eyeshadows and minimizing powder fallout.
Alima Pure Eye Primer, $26, available at Alima Pure.
Most hairsprays leave our hair feeling hard and helmet-like, but this one holds while delivering cool-girl texture. Our favorite feature, though, is that it doesn't spray out in a big mist that gets everything, so we can focus in one small sections.
Verb Strong Hairspray, $14, available at Verb.
Photo: Courtesy of KB Shimmer.
Glitter-packed polishes tend to be either too watery and translucent or have the dreaded "taco glitter" (which, according to nail bloggers, is perma-curly glitter chunks that won't be tamed by a topcoat). KB Shimmer manages to avoid these issues and produces some of the most unique glitters and duo-chrome polishes in the business.
At under-$10 a pop, they're not much more than your drugstore favorites, but a lot more daring. We also love the brand's collaborations with die-hard nail bloggers, which always result in bold, on-trend shades. KB Shimmer Nail Polish in Pigment Of My Imagination, $9.25, available at KB Shimmer.
Use this fragrant mist with rose water and aloe vera juice as your toner or keep it on your desk for a mid-day boost of hydration.
Odacité Aloe Immortelle Hydra-Repair Treatment Mist, $39, available at Odacité.
This bronzer is made up of ingredients you can actually pronounce — cocoa seed powder, argan oil, and rice powder — and gives cheeks a rich, reddish-bronze glow.
Han Skin Care Cosmetics, $16, available at Credo Beauty.
A heavy-duty scrub that will turn dry, flaky elbows and heels into buttery-soft skin is a must during the cold months. This one is packed with sugar, shea butter, coconut oil, and olive oil to hydrate as you exfoliate, but there is one caveat: It's pretty gritty, so we'd limit it to the body.
S.W. Basics Cream Scrub, $17, available at S.W. Basics.
Scoop a dollop of this salve-like body balm into the palms of your hands and generously slather it all over your body. The warmth from your skin will melt the balm and transform it into a luxuriously rich oil. Added bonus: the incredible herbal rose scent.
True Botanicals Rose Neroli Body Balm, $125, available at True Botanicals.
This handy tube from Juice Beauty crams a creamy highlighter and blush into one convenient package.
Juice Beauty Flash Luminizer, $32, available at Credo Beauty.
We can't stop singing the praises of this game-changing new sea salt spray. (
No, seriously.) Reverie Mare Mediterranean Sea Mist, $34, available at Sephora.
When you ball up this mesh exfoliator, it's almost like a loofah on steroids. There's no scientific way to explain it, but it feels like liquid body washes hold better and act faster with Luv Scrub, compared to a boring ol' washcloth.
Luv Scrub Mesh Body Exfoliator, $18, available at Urban Outfitters.
Forget everything you think you know about toner, and get acquainted with this
tonic instead. It balances science-y skin-care technology (lipids! Stratum corneum! Lamellar membranes!) with ingredients you could technically drink in a desert-island scenario (green tea extract, apple cider vinegar, licorice root). The result is a uniquely hydrating, skin-restoring potion that will leave you glowing — even if it smells a tiny bit like salad dressing at first.
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