You always want what you can’t have — especially when it comes to beauty products. That’s why we’re getting the inside scoop from your favorite retailers on what’s selling out right now, how to sign up for waitlists, and where to go to find the next best thing. Because if everyone’s buying it, you know it has to be good.
Even as beauty editors who test new products every single day, there are still some launches that we completely lose our shit over. "You said there's a Tom Ford bag in the mailroom? We'll be right down." A new Urban Decay palette? Our Kira-Kira+ apps are open and ready. Literally anything miniature-sized? The deadline can wait.
Then there are the other products that are perfectly nice, but don't trigger our cute aggression in quite the same way. Hair masks are one of them. We love them, we use them, but we don't get that excited when a new one crosses our desk — unless it's a refill of our go-to formula, which recently has been Amika's Nourishing Hair Mask. The rich cream is an editor favorite thanks to its potent blend of sea buckthorn extract, jojoba oil, and vitamin C. It seriously smooths and hydrates our parched, over-processed strands in just one use. And we're not the only ones obsessed with the stuff; consumers have wiped Sephora's stock clean in both the standard and mini sizes. (Those mini sizes, we're telling you...)
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Refinery29's Michaela Rollings says Amika's mask is the best she's ever used for smoothing her fine hair without weighing it down. "This makes your hair so soft," she says. "I'm not even being dramatic, you haven't felt soft hair until you've used this mask."After shampooing and rinsing, massage a dollop of the creamy formula from ends to mid-lengths, let it sit for a few minutes, then rinse.
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Like Amika's mask, Aussie's classic deep conditioner works in just a few minutes (three to be exact) meaning you won't be left twiddling your thumbs in a cold shower waiting for it to work its magic.
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Curly-haired girls will love this ultra-nourishing mask. It's packed with proteins and seaweed extract to strengthen and hydrate hair. Plus, unlike most hair masks that come in cumbersome jars, this one features a large pump that makes it easy to use in the shower.
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This oversized tub is loaded with every oil you could think of (coconut, moringa, babassu, olive...), plus shea butter and vitamin B5 to nourish damaged or frizzy hair.
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This oil-based formula is ideal for pretty much any hair type — whether you have straight, curly, textured, or wavy strands. Plus, it doesn't contain any sulfates, silicones, or parabens — making it perfect for those who just got a color treatment.
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