If you've ever felt the need to dodge those sad, pleading eyes of the helpless, caged, and abandoned animals in Sarah McLachlan's ASPCA commercial, congrats! You’re a human with a pulse (and access to cable TV). After all, it doesn’t take an activist to know the world can be a cruel, cruel place for pets.
That's why it's encouraging when companies stand up for them — especially within the beauty industry, where animal testing is sadly still common practice. Take Cathy Kangas, the founder of skin-care brand PRAI Beauty: She just launched a national campaign in which the beauty company will sponsor all adoption fees at shelters across the coast. You hear that noise? That's the sound of lots of wagging tails.
The launch event will take place this weekend on Saturday, May 27 at Adopt-A-Dog’s shelter in Armonk, New York. According to Patch, PRAI Beauty will also front the fees for adoptions taking place that day at two other organizations, including SBK Animals in the Bluff City and Kingsport towns in Tennessee, as well as Great Plains SPCA in Independence, Missouri, and Merriam, Kansas.
"We pride ourselves in being first at PRAI Beauty and this campaign is no exception," she told the website. "These three shelters are just the beginning… we are starting a movement. Shelter pets can be pedigree or mutts, young or old — they’re all perfect and they need to find good homes. With this campaign, we will make it easier for every dog, cat and pocket pet to find its forever home."
Here's hoping a whole lot of furry friends have a very happy Memorial Day weekend.