Although the company declined to share internal sales data, looking at products available online seems to support its claims: Out of 134 pairs of Ivanka Trump shoes on sale at Zappos, 43 are tagged with a blue “new” label, indicating that the site is still adding stock. Macy's also has items tagged as "new," and Bloomingdales and Dillard's still carry the brand on their sites. Also, according to a Refinery29 report
in February, Ivanka Trump perfume was the no 1. selling fragrance on Amazon, with commenters suggesting that they were purchasing the item to counter the boycott. And then there is Lyst
, an e-commerce aggregator offering goods and tracking purchasing data from thousands of retailers, which found that from January to February, Ivanka Trump sales increased 346%. If you compare February 2017 to the average orders in 2016, the brand sales increased 557%. Put another way: The Ivanka Trump brand was ranked as no. 11 in sales for the month of February, a jump all the way up from no. 550 in January. "Ivanka Trump brand has never ranked in as a top seller on our site,” says Lyst's U.S. public relations director Sarah Tanner. “To see such an extreme spike in one month is completely unheard of and came as a huge surprise to us."