This L.A. Hair-Color Trend Is The Only Accessory You'll Need For Fall

Photo: Stefanie Keenan/Getty Images.
Move over platinum, because there's a new jewelry-inspired hair-color trend taking Hollywood — and this one is just as precious. You may already know that rose gold is one of the must-have metals for dainty jewelry (and the finish we most want to wrap our laptops in), but it’s becoming the most Instagrammable hair color, too.

Now, the concept may not seem new, as Emma Roberts debuted a Coachella-ready “desert rose” back in March and Ashley Tisdale tried the color in May. But actresses aside, we’re predicting the trend will have very long legs. Why? The hue — which most closely matches the light that’s cast at the start of a Malibu sunset — looks good on everyone, and is as easygoing as it appears.

“Rose gold complements pretty much all skin colors,” says Jessica Gonzalez, a celeb colorist at L.A.’s Benjamin with Negin Zand salon. Over the past few months, she’s seen an uptick in requests for the soft shade.

As far as unconventional color goes, it's also very user-friendly. “When trying out new colors, people are often worried about whether it will be acceptable in a professional work environment. And I think rose gold is acceptable,” Gonzalez points out. “It’s a good way to ease into color.” The washed-out hue typically fades back to its blond base after a few weeks, so it’s not a huge commitment. And it doesn’t require major processing. “You only need to lift the hair to a golden blond,” she adds.

Of course, keeping the color long-term requires some dedication. “It's not a hair trend for the lazy,” says Lucille Javier, a colorist at Sally Hershberger Downtown in New York City. “It is a stressor on the natural hair to go lighter and tone, and it takes time and energy to maintain.” Frequent salon trips aside, Javier suggests extending its lifespan by using a hydrating, color-safe shampoo and washing with tepid water.

This softer side of bling may be here to stay, in spite of its trendy roots — and Javier sees that as a good thing. “I love that people are more open to creative tones, and I'm 100% behind the trend never ending," she says. "I can't wait to see us in our 60s still rocking our creative tones and tattoos.” We couldn't agree more.
Advertisement
1 of 11
Photo: Via @greer_lankton_archives_museum/Instagram.
We thought Jemima Kirke's makeover post-Girls was badass enough already... then we saw her with this dusty rose color that plays perfectly with her matte burgundy lip color. Verdict: She totally rocks it.
2 of 11
Photo: Via @kyliejenner/Instagram.
Will we ever get sick of Kylie Jenner's hair changes? Probably not. To wit: This soft pink pairs perfectly with her monochromatic makeup — and we love it.
Advertisement
3 of 11
Photo: Via @hairdesign.kata/Instagram.
Summer may be over, but you can still enjoy rosé...
4 of 11
Photo: Via @nikkilee901/Instagram.
For an earthier take on the trend follow Emma Roberts' lead.
5 of 11
Photo: Via @chrisappleton1/Instagram.
Shay Mitchell's '90s flip is even better in a shade of golden rose.
6 of 11
Photo: Via @marktownsend1/Instagram.
The Olsen twins are still setting trends: Mary-Kate's hue is bit warmer than the rosé trend seen in this slideshow, but perfect for those of us not ready to take the leap.
7 of 11
PHOTO: COURTESY OF SHELLEY GREGORY.
Colorist Shelley Gregory calls this look "rose gold with pops of pastel pink" and suggests asking your colorist for "a level 9 rose gold with ribbons of light pink throughout." Then, to maintain the color, she suggests limiting shampooing to one or two times per week, and always with a sulfate-free shampoo.
Advertisement
8 of 11
Photo: Via @babyl_a_l_a/Instagram.
Life is better when everything is pink — and this dramatic transformation might just prove it.
9 of 11
Photo: Via @leysahairandmakeup/Instagram.
The vibrant shade is the boldest, thanks to a few shades mixed together.
10 of 11
Photo: Via @kristin_ess/Instagram.
Ashley Tisdale's blonde 'do gets amped up with a pink tint.

Want even more ways to wear pink-tinged hair? Right this way.
11 of 11
Like this post? There's more. Get tons of beauty tips, tutorials, and news on the Refinery29 Beauty Facebook page. Like us on Facebook — we'll see you there!
Advertisement