You always want what you can’t have — especially when it comes to beauty products. That’s why we’re getting the inside scoop from your favorite retailers on what’s selling out right now, how to sign up for waitlists, and where to go to find the next best thing. Because if everyone’s buying it, you know it has to be good.
A previous version of this story stated that ColourPop will be releasing tie-dye highlighters this month. Representatives from ColourPop have just confirmed that the brand will actually be launching tie-dye eyeshadows.
This story was originally published on July 17, 2016, at 10 a.m.ColourPop
, the L.A. brand known for fast, direct-to-consumer action
— and for being a sister company
to Kylie Cosmetics — launched a tie-dye highlighter earlier this month that tossed the internet into a buying frenzy. The swirly illuminator — appropriately called Churro — is a combination of three of ColourPop's existing highlighters (Avalon
, and Stole the Show
), which create an iridescent, champagne-meets-bronze hue when mixed together.
As you might expect, the first batch of product sold out in one minute
, leaving many fans highlighter-less. The only logical response? Demand a second chance to nab the unique marbled shade, which is exactly what many devotees did via social media. Luckily, CP decided to create a second batch, which hit its site on Sunday, July 3. Naturally, the limited quantity completely sold out, and, according to representatives, the shade will not be making a reappearance.
But there's a silver lining. ColourPop has confirmed that new tie-dye highlighters will be hitting virtual shelves this month
. Until then, we hope the five highlighters in the following slides will tide you over until you can (finally) get your hands on this baby.