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It's no secret the fashion industry takes every holiday as an opportunity to make money — from Cyber Monday to Columbus Day to National Lingerie Day, no "big" day goes by without a major sale or promotion. And sometimes, it all just feels like we're getting played.
Earth Day, though, is one that we can get behind (and one we're glad that fashion is starting to honor). And instead of focusing on what crazy promotions or tacked-on initiatives labels might be putting into place, we're taking the opportunity to highlight the brands who put sustainability first every day — not just on Earth Day.
Some we've been shopping for years now, and others might be the next big thing, but the 19 labels ahead have one thing in common: They stand for something larger than consumerism. Click on to get to know a few companies doing it right all year round, and maybe even treat yourself to a little celebratory retail therapy.