19 Fashion Brands You Should Know About This Earth Day

It's no secret the fashion industry takes every holiday as an opportunity to make money — from Cyber Monday to Columbus Day to National Lingerie Day, no "big" day goes by without a major sale or promotion. And sometimes, it all just feels like we're getting played.

Earth Day, though, is one that we can get behind (and one we're glad that fashion is starting to honor). And instead of focusing on what crazy promotions or tacked-on initiatives labels might be putting into place, we're taking the opportunity to highlight the brands who put sustainability first every day — not just on Earth Day.

Some we've been shopping for years now, and others might be the next big thing, but the 19 labels ahead have one thing in common: They stand for something larger than consumerism. Click on to get to know a few companies doing it right all year round, and maybe even treat yourself to a little celebratory retail therapy.
1 of 19
Cienne NY
We're always looking for cool clothes no one else will have, and Cienne is the first place we hit. The standout fabrics are ethically sourced from places like Ethiopia, Japan, Peru, and India, and then they're made into fashion magic here in New York City.
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Bario Neal
Just in time for Earth Day, ethical and sustainable jewelry brand Bario Neal has released six stunning new styles of engagement rings with responsibly sourced gemstones.
3 of 19
Allbirds
Remember when we told you about the comfiest sneakers, ever? It just so happens they're sustainably made, too. Plus, the brand meets stringent standards for the production of its super-soft merino-wool kicks.
4 of 19
A Peace Treaty
This is one of those brands that has been devoted to high fashion and sustainable production way before being eco-friendly was "cool." For luxurious, handmade pieces that truly stand out from the crowd, it's all you need.
5 of 19
Reformation
You're likely no stranger to Reformation's sexy dresses and vintage-inspired separates. But, all these duds do minimal damage on the environment, too. For Earth Day, the brand is kicking up its Ref Scale — a feature that informs customers of the environmental impact of their purchases — by offering personalized dashboards on each customer's account page. And, it's dropping a line of easy-on-the-Earth tees, to boot. Talk about doing the most.
6 of 19
Bkr
Bkr's water bottles are BPA- and phthalate-free, and made from 100% recyclable materials — plus, each glass bottle has a silicone sleeve in colors inspired by the latest runway trends. Hydration in style? Sign us up.
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Melissa Joy Manning
Admittedly a go-to for us when it comes to eco-friendly jewelry, Melissa Joy Manning's innovative designs feature antique charms, upcycled stones, and other ethically sourced materials that make her stand out in a sea of baubles.
8 of 19
Baserange
Utilizing high-quality bamboo fibers, this minimalist loungewear and intimates line makes clean, cool basics for the fashion crowd.
9 of 19
Heidi Merrick
Who says responsibly produced clothing can't be chic? Made in the heart of Los Angeles, this on-trend independent label proves that it totally can.
10 of 19
H&M Conscious Collection
You probably think of H&M for fast fashion first, but have you checked out its offering of pieces made from more sustainable materials, like organic cotton? It also just launched a Conscious Exclusive line, which is eco-friendly, trend-forward fashion at a bit of a higher price point.
11 of 19
Master & Dynamic
For Earth Day, Master & Dynamic is offering its flagship models in Alcantara, an eco- and vegan-friendly luxury material (an alternative to leather) made in Italy. And, they look damn good, too.
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Vitamin A Swim
Another brand that proves sustainability can be sexy, Vitamin A was the first swimwear brand to utilize recycled fabrics made from recycled nylon fiber and plastic bottles.
13 of 19
Elise Ballegeer
For architectural takes on wardrobe essentials that use organic and sustainable materials, look no further than Elise Ballegeer's selection of eco-conscious pieces.
14 of 19
Coclico
When you buy a pair of shoes from Coclico, you know you're buying a thoughtfully made product that will actually last. The brand uses water-based glues, makes heels without plastic fillers, and boasts totally carbon-neutral production practices. Plus, shoppers who use the code EARTHDAY16 this weekend will enjoy 10% off all styles.
15 of 19
SVILU
Forget the trends — this brand creates modern-yet-timeless and trend-transcending clothing with mindful sourcing and local production. Plus, it's always researching new ways to reduce its impact while still providing modern staples.
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Hackwith Design House
We always turn to Garmentory for tons of indie, sustainable brands all in one place, and for Earth Day, the site's teamed up with Hackwith Design House and Minneapolis' Parc boutique on an exclusive LBD made of 100% tencel, by hand in Minnesota.
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Giejo
Earth Day falls right at the start of swimsuit-shopping season, so check out this fashion-girl approved, made-in-NYC swim brand ASAP.
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Foremost
If you love Everlane, you'll love this Dallas-based e-commerce brand that specializes in thoughtful, minimal designs for both men and women. For Earth Day, all Foremost customers will be provided with pre-paid labels to send off unwanted clothing for recycling (oh, and everything, even denim, retails for less than $100).
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Gräf & Lantz
Before you buy another plain black tote bag, consider scooping up one of this brand's colorful and honestly produced accessories. The designers were even inspired to minimize their footprint by utilizing the extra scraps of fabric to create fun extras, like coasters, wallets, key chains, and luggage tags.
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