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Reformation Is Tackling Your #BigBoobsProblems

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    Photo: Courtesy of Reformation.

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    Reformation knows what's up: Aside from making the dreamiest dresses in all the land (seriously, just try to scroll through the site and not be sucked into flowy-dress tunnel vision), the brand listens to its customers' hyper-specific shopping concerns. First they launched a lower-priced line; then petite-friendly maxi skirts; and finally, a way to really know how our clothes affect the environment. And this was just in 2015. Today marks yet another milestone in Reformation's efforts to hear the fan base out. The brand brought back its "I'm Up Here" collection — its sub-line catering to bustier women — for a sophomore run.

    The lookbook — starring model Daisy Lowe — features four dresses, a matching set, and a bodysuit made for women with up to DD cups. All the cutouts and plunging necklines we love from Ref are there. Except they're all slightly more measured, designed to be worn with a bra underneath. So the breezy maxis have thicker shoulder straps, the torso and side cutouts fall strategically under where a bra band would sit, the tie-front bodysuit goes low — but not too much so. The specialized Big Boob Problems page on the brand's site features other favorite Reformation styles that are accommodating of larger busts, like the Jalisco Two-Piece and the Layla Dress.


    The new items in the collection range from $78 to $328 and are now available in Reformation stores and online. Click through to check out the full lookbook, and shop the latest installment of the Big Boob line.

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  2. Photo: Courtesy of Reformation.

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  3. Photo: Courtesy of Reformation.

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  4. Photo: Courtesy of Reformation.

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  5. Photo: Courtesy of Reformation.

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  6. Photo: Courtesy of Reformation.

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