13 New Drugstore Products We're Totally Obsessed With

If this year's barrage of new drugstore launches can tell us anything, it's that 2017 is going to be a great year for affordable beauty. Mass brands have upped the ante in nearly every category, and we're seeing a host of innovative products that aren't just reasonably priced, but seriously deliver in quality, too. Ahead, we’ve rounded up the new drugstore products our editors are already hooked on.
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Maybelline's new six-pan palettes are everything you want in a shadow — soft, creamy, blendable, and oh-so-pigmented.

Maybelline The City Mini Palette in Rooftop Bronzes, $9.99, available at Maybelline.
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For that ethereal, just-been-kissed-by-a-unicorn glow, look no further than this duo-chrome concoction by Pacifica. The coconut-scented liquid gives cheekbones a dewy, iridescent finish that looks pearly in some lights and sheer pink in others.

Pacific Rainbow Crystals Highlighter in Unicorn, $14.99, available at Target.
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Although this squeezable liquid lipstick isn't 100% transfer-proof, the opaque matte formula feels comfortable and balm-like on our lips all day and comes in the prettiest colors.

CoverGirl Melting Pout Liquid Lipstick in Don't Be Gelly, $7.99, available at CoverGirl.
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This creamy concealer provides just the right amount of coverage to even out discoloration and minor blemishes without any cake-y build-up.

Revlon Youth FX Fill + Blur Concealer, $13.99, available at Ulta Beauty.
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These opaque shadows come in a range of trendy shades, like metallic bronze and deep blue. Due to their cushion-like texture, though, they're best applied with fingers.

ELF Ultra Pigment Cushion Eyeshadow Palette in Cool Mist, $12, available at ELF.
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This summer is all about the elevated flash tat — aka foiled freckles. This pack from Lottie London features colorful and metallic versions that will make everything from nights out to festival weekends even more fun.

Lottie London Freckle Tatts Temporary Face & Body Foil Tattoos, $15, available at Ulta Beauty.
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This creamy lipstick feels like a gloss, yet has a unique matte finish that never, ever feathers or dries.

Essence Matt Matt Matt Lip Gloss in Simply Be An Icon, $3.99, available in August at Essence.
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Women of color know the struggle of finding a concealer strong enough to hide dark spots and blemishes, but this palette offers two shades for a customizable match made in heaven.

Black Radiance True Complexion Custom Concealer Dark to Deep, $6.99, available at Walgreens.
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Sleek Makeup is already an affordable favorite across the pond, but the brand is poised to take over the States, too. It's rolling out 152 products at Ulta over the next few months and this three-pan palette is one of our favorites. The pigmented powders can be mixed and matched for a custom color or worn solo.

Sleek Makeup Rekindling Blush by 3 Palette, $13.99, available at Ulta Beauty.
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Not only does this liquid liner deliver where quality and pigmentation is concerned, but the color selection is great, especially if you've been meaning to experiment with of-the-moment colors like teal and white.

L'Oréal Infallible Paints Eyeliner, $9.99, available at Ulta Beauty.
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This volumizing mascara features an innovative cocktail-shaker package that's designed to keep the product inside pliable. Whenever you feel the formula getting tacky or dry, give the bottle a shake to refresh the formula.

Rimmel Shake It Fresh Mascara, $5.99, available at Target.
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This finely-milled highlighting powder from British brand Model's Own is perfect for those who dig metallic in-your-face radiance.

Model's Own Sculpt & Glow Highlighter Powder. $11.99, available at Ulta Beauty.
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We're already fans of NYX's long-wearing liquid lipsticks, so we were stoked to hear the brand will be launching metallic versions this summer. The range features a slew of bold hues, like Ego (bright purple) and Go Rogue (gunmetal), but we're partial to this berry hue called Pure Society.

Nyx Cosmetics Liquid Suede Metallic Matte in Pure Society, $7.50, available June 27th at Nyx Cosmetics.
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