This Trendy New Brand Deserves A Spot In Your Makeup Bag

Considering the K-beauty industry's flare for the cute and novel — hand cream shaped like fruit, Pokémon sheet masks, mousse cleanser — it's no wonder beauty products are some of South Korea’s biggest exports. You've probably seen the evidence of K-beauty's global domination, from pop-up shops at your local CVS or Nordstrom to haul videos all over YouTube. Heck, even skin-care novices swear by sheet masks readily available at popular stores like Ulta Beauty or Sephora.

Nowadays, K-beauty brands launch left and right while Western companies are jumping on the bandwagon by introducing popular Korean technology, like cushion foundations and rubber masks. It can be an overwhelming space for a fledgling brand, but Tpsy makes it look easy.

Vivid packaging, sleek design, and a bold (yet clean) typeface make the new brand's products appeal to both lovers of K-beauty and fans of minimalism. The line has a trendy element popular within the category (bright, marker-style lipsticks, for example), but it's not as cutesy as other K-beauty brands. Translation: It's just right to make a splash stateside.

Tpsy may only be two years old, but products from the brand are already mainstays in our makeup bags thanks to innovative formulas and practical packaging. Not sure what to buy first? Check out our favorites ahead.

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This two-sided eyeshadow pen features two sponge tips dipped in pigmented shadow that can be worn solo or layered for more depth.
Tpsy Two Drink Minimum Dual Tip Eye Shadow, $26.00 Buy
If you're on the hunt for a long-wearing, richly-pigmented lip stain, this one is it. We love wearing it alone on bare lips or layering it under other lipsticks to keep the color going all day long.
Tpsy Dash Lip Marker, $16.00 Buy
This slim pen houses everything you need to apply gel liner. Uncap one side to reveal a thin, angled brush, then unscrew the bottom to dip it into the gel.
Tpsy Brush Gel Eyeliner, $24.00 Buy
Prone to uneven cat-eye application or love a sharp outline on your smoky eye? This makeup-erasing marker will be your best friend. The felt tip is infused with a non-greasy makeup remover that easily lifts away smudges and blunders. Plus, the black tip keeps the product from looking grimy.
Tpsy Be Gone Makeup Eraser, $20.00 Buy
This balm-like, satin-finish lipstick offers opaque pigment in one swipe and never feels drying or patchy on our lips.
Tpsy Draw Lip Crayon, $16.00 Buy
Cat-eye fans will love this sleek liquid liner. It has a precise brush tip that makes it easy to draw crisp, clean lines every time. Oh, and it's long-wearing, too.
Tpsy Single Shot Liquid Eyeliner, $20.00 Buy
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