Safelite's position as one of the most well-known windshield repair companies — try and name another one — has earned it some attention from Saturday Night Live. However, after the legendary comedy show spoofed the company's ubiquitous commercials, Safelite thought that things went a little too far.
Entertainment Weekly reports that after the parody commercial aired on Saturday night, the company tweeted at the show, saying that while it appreciated the shoutout, SNL's depiction of its technicians was less welcome.
"@ncbsnl thanks for the skit. Although we can take a joke, this one was a step too far. Our techs are our heroes. #notcool," the tweet reads.
SNL's riff on Safelite's commercials included Beck Bennett, who was made to look like Micah, a tech featured in many, many ads, complete with a bald head and goatee. Instead of being friendly, warm, and super-helpful, Bennett's tech not only fixed a customer's windshield, he repeatedly broke it so that he could fix it again and spend more time with her. The whole time, the ad mimicked real Safelite commercials, down to the slogans and services on offer. SNL's always at its best when it hits close to home, but this time, it seemed a little too close to reality for Safelite.
Saturday Night Live hasn't responded to Safelite's tweets, but it has removed the digital short from its YouTube channel, which features the other clips from last week's Gal Gadot-hosted episode.
Fans have rallied behind the brand in the wake of the skit. Twitter users have voiced their support of Safelite, vowing to call the company for any future windshield-related repairs. One hashtag said it all: #nosuchthingasbadadvertising.
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