For the second year, Lane Bryant is running ads for its Cacique swim line. This time, it features plus-size model Denise Bidot wearing a nautical two-piece bikini. In the un-retouched images, Bidot's curves are full display — and so are her stretch marks. It's an image goes beyond including a plus-size model. The fact that the pictures show what many people believe to be flaws and actually highlights them is a powerful testament to what brands such as Lane Bryant stand for and how they are going against dated notions of "beach bodies."
"My confidence inspired by #ThisBody," the ad reads.
Bidot posted a second image from the campaign to her own Instagram. She captioned the image, "Thank you @lanebryant for loving my body, stretch marks and all."
This all points to an issue that goes beyond eye candy for guys looking for bikini-clad babes. Instead of fodder for teenage fantasies, the Sports Illustrated Swimsuit Issue is becoming a platform for positive change.
Loving this new image and how real it is. Thank you @lanebryant for loving my body, stretch marks and all 💥💙👏🏼 Photo by the amazing @heathlatter Makeup & Hair- @michikoboorberg Styled- @ruthieharing --- #Repost : @lanebryant ・・・ It’s December. It’s Wednesday. We all need a break. And this new Escape Collection is totally bringing it. (Link in bio) #bodypositive #nowrongway #selflove #beyourself #freedom #denisebidot #love #changeishere #thereisnowrongwaytobeawoman