This News Is A Game-Changer For People Sensitive To Fragrance

Let's be honest, trying to decipher an ingredients label on the back of a beauty product can be pretty damn overwhelming — unless you studied bio-chemistry in college, of course. (Pop quiz: what's the difference between isododecane and isohexadecane?) And, surprisingly, the most basic of the descriptors is actually the most puzzling: "fragrance." For years, beauty brands have used this word — which stands for another list of many, many ingredients — and the vague descriptor can cause serious problems for those with sensitive skin or allergies.
But according to WWD, Unilever — the behemoth beauty company that owns Dove, Suave, TRESemmé, Caress, and more — is rolling out a new transparency initiative that will change all that. By the end of the year, the company will be more forth-coming about what fragrance ingredients are in its products, listing them all via SmartLabel, a mobile app. Now, instead of the generic "fragrance" that's currently printed on most mass beauty items, you'll get a detailed description of every oil, extract, or chemical used to create the scent.

"The initiative goes beyond labeling requirements to provide in-depth product and ingredient information," a rep for the company said in a statement on Tuesday.

This kind of information is incredibly important to those who are sensitive or allergic to certain ingredients. Now, instead of having to avoid fragrances altogether in fear of a reaction, consumers can choose exactly what's right for them. Smells like progress to us.