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There's something particularly exciting about going into a new year — especially this upcoming one. For starters, it means that 2016 — categorically some of the worst 365 days we've seen — is over. It also signifies the start of something fresh; the beginning of a new chapter — that is, if clichés speak to you.
But in the beauty world, a new year means a treasure trove of game-changing launches — with the best place to find them being right in the drugstore aisles. That's because mass brands save the biggest innovations for January, and this fast-approaching January 1 is no exception. What makes it all even better: Each one is reasonably priced — hey, we understand what the holiday season can do to your wallet — and easy to pick up at your local CVS, Walmart, Target, or Walgreens.
Ahead, we've rounded up the new releases you'll want to get in 2017. If nothing else, consider this list a guide for things to look forward to — because we'll be damned if you don't deserve it. So click through; take a breath. If these finds are any indication, 2017 is going to be a very good year.