There's something particularly exciting about going into a new year — especially this upcoming one. For starters, it means that 2016 — categorically some of the worst 365 days we've seen — is over. It also signifies the start of something fresh; the beginning of a new chapter — that is, if clichés speak to you.
But in the beauty world, a new year means a treasure trove of game-changing launches — with the best place to find them being right in the drugstore aisles. That's because mass brands save the biggest innovations for January, and this fast-approaching January 1 is no exception. What makes it all even better: Each one is reasonably priced — hey, we understand what the holiday season can do to your wallet — and easy to pick up at your local CVS, Walmart, Target, or Walgreens.