The Latest Drugstore Beauty Buys You Need In 2017

There's something particularly exciting about going into a new year — especially this upcoming one. For starters, it means that 2016 — categorically some of the worst 365 days we've seen — is over. It also signifies the start of something fresh; the beginning of a new chapter — that is, if clichés speak to you.
But in the beauty world, a new year means a treasure trove of game-changing launches — with the best place to find them being right in the drugstore aisles. That's because mass brands save the biggest innovations for January, and this fast-approaching January 1 is no exception. What makes it all even better: Each one is reasonably priced — hey, we understand what the holiday season can do to your wallet — and easy to pick up at your local CVS, Walmart, Target, or Walgreens.
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Ahead, we've rounded up the new releases you'll want to get in 2017. If nothing else, consider this list a guide for things to look forward to — because we'll be damned if you don't deserve it. So click through; take a breath. If these finds are any indication, 2017 is going to be a very good year.
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Finding a liquid eyeliner that truly does it all isn't easy. But we recently discovered that this bold and bright launch from L'Oréal checks all our boxes and we guarantee everyone and their mother will start talking about it very soon. Not only does it last through rain or shine, but the pen is felt and longer than most we've found anywhere.

L'Oréal Infallible Paints Eyeliner, $9.99, available at Ulta Beauty.
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The 10-shade collection of lip glosses from Jane features pigmented formulas that can be tapped onto the lips to create a stain or layered on thick for full-on shine.

Jane Lip Gloss, $11, available at Target.
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Chances are, you've seen the drying effect shampoos can have (just think of all those times your hair felt stiff or hay-like after a shower). But after 15 years of research, Pantene finally found a way to change all that with its spanking-new technology that injects each strand with tiny lipids to replace the ones you lose when you suds.

Pantene Pro-V Daily Moisture Renewal, $3.99, available at drugstores and Pantene.
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If we had to pinpoint two of the biggest time-sucks in our beauty routines, they'd be slathering on lotion and self-tanning. Enter this innovation from Jergens, which combines its two best sellers — the Natural Glow and Wet Skin Moisturizers — so you can zip through both processes right in the shower.

Jergens Natural Glow Wet Skin Moisturizer, $8.99, available at drugstores in February 2017.
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Any fan of Cetaphil's derm-approved cleanser wipes will love this new addition: The brand is introducing another version, meant specifically for wiping away makeup — gently, of course.

Cetaphil Gentle Makeup Removing Wipes, $7.49, available at drugstores in January 2017.
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If you've ever dealt with the pain in the arse that is rosacea, you know how frustrating a flare-up can be. But this gentle moisturizer hydrates and calms the area, then leaves behind a subtle tint to minimize any remaining redness.

Cetaphil Redness Relieving Daily Facial Moisturizer SPF 20, $17.99, available at drugstores in January 2017.
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Over the summer, the FDA approved this acne treatment to be sold as a once-daily over-the-counter topical gel, and the time has finally come. Now, thanks to a .1% retinoid, you can treat blackheads and whiteheads without visiting a derm.

Differin Gel 0.1%, $29.99, available at Walgreens now, with mass distribution in January 2017.
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This medium-coverage formula is like next-level BB cream: It covers flaws and has SPF 20, but is also infused with DHA — the active ingredient in self-tanner — to leave behind a longer-lasting glow.

Almay Healthy Glow Makeup + Gradual Self Tan, $14.99, available at drugstores in January 2017.
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Perfect for cat-eye novices, this liquid eyeliner comes with a ballpoint tip that makes it easy to dot, dot, dot your way to a flawless wing.

Almay Pen Eyeliner, $8.49, available at drugstores in January 2017.
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There are plenty of reasons to love Dove's OG body wash: It's super-hydrating, gentle, affordable — we could go on. This new iteration has all of the same stuff you love about the first — only with a bubbly foaming element that makes your shower more fun.

Dove Shower Foam Body Wash, $5.97, available at drugstores in February 2017.
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The brand’s first foray into anti-dandruff territory, this shampoo is formulated with flake-fighting zinc and a crisp mint scent, so it feels slightly less medicinal than regular flake treatments.

Dove DermaCare Scalp Invigorating Shampoo, $4.99, available at drugstores in January 2017.
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This foundation blender has everything you love about the Beautyblender, only with a handle that makes it easier to use (and cleaner, as the makeup stays off your hands). Even better, with the replacement head priced at seven bucks, it's cheaper, too.

Revlon Professional Blending Brush, $10.99 (replacement head is $7), available at drugstores in January 2017.
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Available in 15 supremely wearable colors — coral, purple, brick, berry — these gel lipsticks glide on easily and leave behind a shiny, balm-like finish.

Revlon Ultra HD Gel Lipcolor, $8.99 each, available at drugstores in January 2017.
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You know how lip crayons are so easy to use, you don't even need a mirror to apply them? This creamy brow crayon is the same idea — it's almost impossible to mess up filling in sparse zones.

Revlon ColorStay Brow Crayon, $9.99, available at drugstores in January 2017.
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This scrubby treatment mask whisks away even your days-old dry-shampoo buildup, without being harsh on strands. How? The formula has no sulfates, no parabens, no dyes — no kidding.

L’Oréal EverFresh Micro-Exfoliating Scrub Rinse-Out Hair Treatment, $9.99, available at drugstores in January 2017.
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Though the brand is releasing a slew of new scents in the New Year, this particular launch is especially exciting: It contains fragrance-release technology that bursts throughout the day, so you stay hibiscus-fresh for up to 12 hours.

Dial Hibiscus Water Body Wash, $4.49, available at drugstores in January 2017.
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Those who want to dip their toes into the cushion-compact trend — but don't want to overspend — should try this offering from Maybelline. Its sheer, lightweight texture makes it feel just as luxurious as the fancy stuff.

Maybelline Dream Cushion Liquid Foundation, $15.99, available at drugstores in January 2017.
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Maybelline is upgrading its best-selling Baby Lips balm into a crayon form, and all six of the new shades have the very same hydrating ingredients you love in the original, only this time they're packed with super-saturated pigment, too.

Maybelline Baby Lips Color Balm Crayon, $4.99, available at drugstores in January 2017.
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The coolest thing about Schwarzkopf's newest Gliss collection: Each product is loaded with hair-strengthening keratin — even its volumizing shampoo and conditioner. (Though, let's be real, you'd never know it by how bouncy your hair feels after using it.)

Schwarzkopf Gliss Extra Volume Shampoo, $5.94, available at drugstores in January 2017.
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Sure, these Yes To cleansing wipes whisk away dirt and oil on your skin, but the fact that their cloth is made in part from cotton-T-shirt scraps is what makes them even cooler.

Yes To Cotton Comforting Facial Wipes, $5.99, available at Ulta Beauty, with mass drugstore distribution in January 2017.
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Not only does this scrub have all the pore-purging power of charcoal, but it also comes with a built-in silicone brush and heats up on contact (!), so the exfoliating ingredients can penetrate deeper.

Yes To Tomatoes Detoxifying Charcoal Warming Facial Scrub, $9.99, available at Ulta Beauty, with mass distribution in January 2017.
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Just like the brand's classic long-wearing shadows, this dual-ended stick comes in every color you could dream of — 12, to be exact — and won't budge all day.

L'Oréal Infallible Paints Eye Shadow, $8.99, available at drugstores in January 2017.
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Like we mentioned before, the new Garnier Fructis shampoos and conditioners won't have any parabens, swapping 'em out for vitamins and fruit extracts, so hair looks healthier for the New Year.

Garnier Fructis Triple Nutrition Shampoo, $6.99, available at drugstores in January 2017.
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This curved wand applicator — meant to match the natural shape of your brows — stole our hearts, but it's the long-lasting, flake-free pigment that kept us coming back.

CoverGirl Shape + Define Brow Mascara, $7.99, available at drugstores in January 2017.
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In addition to its more sustainable packaging, this new body wash from Caress smells like straight-up heaven — if heaven were a sea of patchouli, watermelon, bergamot, and sandalwood, that is.

Caress Hypnotic Aura Body Wash, $3.49, available at drugstores in February 2017.
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Anyone who's privy to retinol knows the potency of the anti-ager. Only downside: It'll dry you out faster than you can say, "My face is flaking." This formula combines the ingredient with heavy-hitting hydrators, so you can sleep easy knowing you'll never have to worry about flaking skin.

Neutrogena Rapid Wrinkle Repair Regenerating Cream, $24.99, available at drugstores in January 2017.
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It's your full-face kit — highlighter, blush, and bronzer — all in one place. And you can't beat that pigment payoff for the impressive price.

Physicians Formula Bronze Booster, $14.95, available at drugstores in March 2017.
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This innovative new brow product uses a highly-pigmented powder to fill, define, and line brows, all in one fell swoop. The soft texture makes it beyond easy to apply — all you have to do is shake it up for best results.

Rimmel Brow Shake Brow Filling Powder, $3.99, available at Target.
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Consider this your cover-up-anything concealer. It's rich and creamy in texture, but the blending sponge helps buff it out to a natural finish.

Physicians Formula InstaReady Full Coverage Concealer, $10.95, available at drugstores in March 2017.
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Everything about this macadamia-packed body oil screams lotion — from its fast-absorbing texture to its dreamy smell — only it goes on in a flash and leaves you hydrated for way longer.

Nivea Nourishing Body Oil, $11.99, available at drugstores in January 2017.
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The brand's OG body wash has been a drugstore cult classic for years, but this new formulation has pro-glycerin to keep skin even smoother as you suds.

Olay Ultra Moisture Body Wash, $5.49, available at drugstores in January 2017.
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There is one thing everyone needs more of in winter: moisture. In the air, on your skin, and, yep, on your nails. This overnight nail serum from Sally Hansen has a hit of humectants to do exactly that.

Sally Hansen Moisture Rehab Strengthener, $9.99, available at drugstores in January 2017.
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When you want a natural-looking contour, reach for this cushion compact. It's packed with vitamins E and B5 to hydrate, and the velvety finish looks super-subtle on skin.

Wet n Wild MegaCushion Contour Cream, $5.99, available at drugstores in January 2017.
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This sudser has plenty of good-for-you antioxidants that protect hair from damage, but it's the sweet scent of berry, patchouli, and caramel that'll have you falling in love.

Herbal Essences Arabica Coffee Fruit Shampoo, $5.99, available at drugstores in January 2017.
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Soon your lips can get a subtle, glossy sheen with not-so-subtle benefits. Available in six different shades, these tinted oils are each packed with hydrating coconut oil and meadowfoam seed.

Burt's Bees Tinted Lip Oil, $9, available at Target, Walmart, and Burt's Bees in January 2017.
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Any highlighter aficionado would appreciate this pale-hued, slightly shimmery strobing kit.

Flower Beauty Shimmer & Strobe Highlighting Palette, $12.98, available at drugstores in January 2017.
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Always have the same tube of lip balm with you at all times? Here's how to make the whole hydration thing a lot more fun: Scoop up these Chapstick orbs, which snap on and off so you mix and match as many of your favorite flavors as you want. (And when you can choose from vanilla, coconut, pineapple, mint, watermelon, and more — the sky is the limit.)

Chapstick Duo Refreshing Watermelon Strawberry Kiwi Lip Balm, $3.99, available at Walmart.
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We're big fans of color-correcting creams, but this year, Physician's Formula is putting its own twist on two rad trends: cushion compacts and color-correcting concealers. The brand has combined the two into one product that's perfect for prepping your complexion for foundation. The lavender and peach primers here cancel out sallow skin and dark circles, while the green and yellow duo covers acne and inflammation.

Physician's Formula Talc-Free Cushion Corrector + Primer Duo SPF 20, $16.99, available at Ulta Beauty.
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Looking for a liquid lipstick with long-lasting, highly saturated pigment that won't dry your lips? Here's your champ. The newest matte creation from Maybelline go on like a dream and won't make your mouth flaky.

Maybelline SuperStay Matte Ink Lip Color, $9.49, available at Ulta Beauty.
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