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The Line To Get Too Faced's Peach Collection Is 10k People Deep

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    Update: In case you haven't heard, Too Faced's new Sweet Peach Collection drops tomorrow — and people are really, really excited. To wit: Today, fans of the brand crashed its website in a mad rush to nab the products. Users are now being directed to a queue where they must wait in line before gaining access. When we tried to log on just moments ago, our estimated wait time was 38 minutes, due to a whopping 12,840 people ahead of us.

    Turns out the folks at Too Faced's aren't at all surprised by the line's popularity. "When the Sweet Peach palette originally launched in March, 40k customers logged on to at midnight and crashed our site and phone lines," a representative from the brand told Refinery29.

    This story was originally published on December 1, 2015, at 9:00 a.m.

    From gummy rings to Southern tea to the cute little emoji, we've got a lot of love in our hearts for all things peach. Too Faced knows that — and is indulging us in a big way. How? Well, back in March, the brand launched a limited-edition Sweet Peach palette, and now it's building a whole collection around that palette and its peach-scented pigments.

    The new and improved Peach Collection, which launches this month, includes a lip oil that comes in seven shades; a palette that holds a blush, highlighter, and bronzer; and a blush aptly named Papa Don't Peach. Like with many of Too Faced's products, the scented formulas are part of the appeal. Much like the brand's Chocolate Bon Bons palette and Chocolate Soleil bronzers, the products bring you up-close-and-personal with fruity gourmand fragrance, so be warned: You will smell like candy.

    Everything in the collection will be available online at Too Faced, Ulta Beauty, and Sephora on December 15. Until then, check out our exclusive first look at the products — ahead.

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    Mi-Anne's Look: Glow City
    "I've been using the limited-edition Sweet Peach palette since its launch, and have been so impressed by its versatility. It's a great palette to reach for when you want to create smoky, dramatic looks, but I decided to downplay it today and focus on my skin using the new Sweet Peach Glow palette.

    "I swept on a heavy layer of the bronzing shade under my cheekbones, across the top of my forehead, and under my jaw to lightly sculpt. Then I dusted a bit of the peachy blush onto the apples of my cheeks, and topped off the high points of my cheekbones with highlighter.

    "For my eyes, I kept it simple: just a light layer of Nectar eyeshadow (a sparkly champagne) all over my lid and a mixture of Puree (a matte, mid-tone brown) and Summer Yum (a matte, warm brown) blended into my crease. The finishing touch? A layer of the lip oil in Tickle Me Peach (a deep peachy-red) and lots of mascara." — Mi-Anne Chan, beauty writer


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    Valis' Look: Glam Up
    "For my look, I gave myself a simple, single-shade smoky eye using the Sweet Peach palette's Peach Pit shade on the lid before adding a little drama on the lower lashline with Talk Derby to Me. I added a slight flush to my cheek with the Papa Don't Peach blush before polishing off the look with a slick of the lip gloss in Peach Tease." — Valis Vicenty, Snapchat beauty writer


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