The Line To Get Too Faced's Peach Collection Is 10k People Deep

Update: In case you haven't heard, Too Faced's new Sweet Peach Collection drops tomorrow — and people are really, really excited. To wit: Today, fans of the brand crashed its website in a mad rush to nab the products. Users are now being directed to a queue where they must wait in line before gaining access. When we tried to log on just moments ago, our estimated wait time was 38 minutes, due to a whopping 12,840 people ahead of us.

Turns out the folks at Too Faced's aren't at all surprised by the line's popularity. "When the Sweet Peach palette originally launched in March, 40k customers logged on to toofaced.com at midnight and crashed our site and phone lines," a representative from the brand told Refinery29.

This story was originally published on December 1, 2015, at 9:00 a.m.

From gummy rings to Southern tea to the cute little emoji, we've got a lot of love in our hearts for all things peach. Too Faced knows that — and is indulging us in a big way. How? Well, back in March, the brand launched a limited-edition Sweet Peach palette, and now it's building a whole collection around that palette and its peach-scented pigments.

The new and improved Peach Collection, which launches this month, includes a lip oil that comes in seven shades; a palette that holds a blush, highlighter, and bronzer; and a blush aptly named Papa Don't Peach. Like with many of Too Faced's products, the scented formulas are part of the appeal. Much like the brand's Chocolate Bon Bons palette and Chocolate Soleil bronzers, the products bring you up-close-and-personal with fruity gourmand fragrance, so be warned: You will smell like candy.

Everything in the collection will be available online at Too Faced, Ulta Beauty, and Sephora on December 15. Until then, check out our exclusive first look at the products — ahead.
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Mi-Anne's Look: Glow City
"I've been using the limited-edition Sweet Peach palette since its launch, and have been so impressed by its versatility. It's a great palette to reach for when you want to create smoky, dramatic looks, but I decided to downplay it today and focus on my skin using the new Sweet Peach Glow palette.

"I swept on a heavy layer of the bronzing shade under my cheekbones, across the top of my forehead, and under my jaw to lightly sculpt. Then I dusted a bit of the peachy blush onto the apples of my cheeks, and topped off the high points of my cheekbones with highlighter.

"For my eyes, I kept it simple: just a light layer of Nectar eyeshadow (a sparkly champagne) all over my lid and a mixture of Puree (a matte, mid-tone brown) and Summer Yum (a matte, warm brown) blended into my crease. The finishing touch? A layer of the lip oil in Tickle Me Peach (a deep peachy-red) and lots of mascara." — Mi-Anne Chan, beauty writer
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"This palette is great for creating a naturally sculpted look. The powders are subtle, but can be built up for more intensity. My favorite part? The icy highlighter, which looks gorgeous dusted onto cheekbones. One downside: The palette only comes in one shade!" — Mi-Anne

Too Faced Sweet Peach Glow Palette, $42, available on December 15 at Too Faced.
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Valis' Look: Glam Up
"For my look, I gave myself a simple, single-shade smoky eye using the Sweet Peach palette's Peach Pit shade on the lid before adding a little drama on the lower lashline with Talk Derby to Me. I added a slight flush to my cheek with the Papa Don't Peach blush before polishing off the look with a slick of the lip gloss in Peach Tease." — Valis Vicenty, Snapchat beauty writer
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"I fell hard for the shadow palette! The shades not only allow for a range of looks from natural to dramatic, but many of the shadows have a pearlescent shimmer that looks good on just about everyone (I love popping the lighter shades onto the inner corners of my eyes to brighten things up). My only complaint is that there's a lot of fallout with one of the darker, glittery shades, Talk Derby to Me — but that's easily fixed with a careful hand and a small amount of product on a stiff eyeshadow brush." — Valis

Too Faced Sweet Peach Palette, $49, available on December 15 at Too Faced.
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"I hardly wear blush anymore, but this one might change that. The rose-gold tone of the peach hue made it very wearable for my skin tone (normally, orangey tones are not my friend), and it didn't look chalky either. While the shimmer appears intense in the pan, it diffuses softly on the skin — so it glows rather than sparkles, making it an awesome option whether your makeup is minimal or you're building a whole look." — Valis

Too Faced Papa Don't Peach Blush, $30, available on December 15 at Too Faced.
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Ryen's Look: Werk It
"The eyeshadow palette in this collection is the everyday-beauty-look dream palette. It's perfect for someone like me because I like to keep things natural. I used the lip oil in Papa Don't Peach. The scent smells so good, I had to lick my lips to see if the taste would match. To my surprise, it wasn't bad. I'd do it again.

"The Too Faced Bronzer and Highlighter Palette gave me a great glow, but the blush and contour shades didn't really show up on my brown skin." — Ryen Williams, producer
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"I was overwhelmed by all the color options of this lip oil and wanted to try each one." — Ryen

"I've never tried a lip oil that's as pigmented as this. They're creamy, hydrating, and lightly glossy — perfect for every day." — Mi-Anne

Too Faced Sweet Peach Creamy Lip Oil in Peach Fuzz, $19, available on December 15 at Too Faced.
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Too Faced Sweet Peach Creamy Lip Oil in Papa Don't Peach, $19, available on December 15 at Too Faced.
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Too Faced Sweet Peach Creamy Lip Oil in Peach-sicle, $19, available on December 15 at Too Faced.
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Too Faced Sweet Peach Creamy Lip Oil in Pure Peach, $19, available on December 15 at Too Faced.
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Too Faced Sweet Peach Creamy Lip Oil in Peach Please, $19, available on December 15 at Too Faced.
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Too Faced Sweet Peach Creamy Lip Oil in Peach Tease, $19, available on December 15 at Too Faced.
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Too Faced Sweet Peach Creamy Lip Oil in Poppin Peach, $19, available on December 15 at Too Faced.
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Too Faced Sweet Peach Creamy Lip Oil in Tickle Me Peach, $19, available on December 15 at Too Faced.
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