If you had asked us five years ago, we would have told you that fragrance was the reigning celebrity side hustle
. Everyone had one (or five) scents — from starlets like Paris Hilton
and Kim Kardashian, all the way to athletes like Michael Jordan and David Beckham. It didn't matter who you were; if your face was recognizable, it was quickly blown up and slapped on perfume ads in department stores everywhere.
These days, there are still big bucks to be made in the beauty sphere, only the category has shifted — and now it's all about the lip kits. Kylie Jenner was the first to take the trend mainstream, regularly launching dozens of shades
that continue to sell out faster than an episode of Keeping Up with the Kardashians
. And now, she's not the only one.
Recently, several other celebs have launched their own iterations — not without controversy, of course. Ahead, we've rounded up a few of our favorites (though we're still holding out for Michael Jordan's). Check em out, then head over here
to see the brands that are also following suit.