SMILE! So excited to reveal SMILE, a beautiful pale pink shade that I created in partnership with @SmileTrain for #WorldSmileDay. Smile is launching Monday, October 3 at 11am PST! 100% of net proceeds will go to Smile Train to support cleft surgery for children in the developing world. 💗 #SmileTrainWSD
The dusty-pink hue is limited-edition — which, in the Kylie Cosmetics world, means it will sell out in seconds — so set those reminders for Monday if you want to give back while getting in on the internet's obsession with the brand's liquid lipstick.