J.Lo Wants You To #BeTheGirl In Bizarre Weight-Loss Challenge

Photo: Picture Perfect/REX Shutterstock.
We love J.Lo's emphasis on her natural beauty, we truly covet her insane NYC apartment, and we'll never forget that dress. But, this? This we do not love so much: We received this pitch for her new #BeTheGirl weight-loss challenge from BodyLab, a lifestyle brand she founded. 

The challenge involves 10 weeks of personalized fitness and nutrition plans including easy, healthy recipes and motivation from Jenny herself. It starts off harmless and fitspiration-y enough:

Following the official kick-off, participants will commit to a 10-week program with Jennifer Lopez as their inspiration and motivator along with a team of experts. They will receive healthy and easy-to-make recipes, personalized fitness plans and expert nutritional advice from Jennifer Lopez and a team of hand-picked experts.

So far, so good. Sure, J.Lo may not be the world's foremost expert in fitness and nutrition, but she's brought in some expert friends to help, right? We're excited to meet them. Yeah, 10 weeks! Let's get going! Yay fitness! But, then:

"I’m asking the women of America to join me this Spring in the #BeTheGirl challenge so together we can work, motivate, and empower each other to be the best version of ourselves,”
 said BodyLab Founder, Jennifer Lopez.When I eat, you eat. When I sweat, you sweat. When I run, you run. Let's kick-start a healthy lifestyle together with the BodyLab line of products, free App, and online tools.  

Hmm, okay. We know she means that we're all in this together or whatever — and we certainly do appreciate that — but it really sounds like we're not allowed to eat until J.Lo eats. Then, the challenge starts to delve into some very weird pseudoscience territory:
Video: Via YouTube.
There are three phases of the #BeTheGirl Challenge, including:  
Repair and Reboot: Kick-starts your body as you begin The Challenge with a detox & cleanse plus a fat burner contained in the 7-Day Ultra-Fast Slim Kit. 

Wait, what? We really went from zero to crazy quite quickly, now, didn't we? As we've written before, there's no need to do any special detoxing or cleansing — your body's usually got it under control.

Burn and Build
: Stimulates fat burning and metabolism boosting with the Thermodynamic Total Burn, Thermodynamic Pre-Workout Extender and BodyLab TastyShake Complete Whey Protein Complex.

Um, what happened to personalized fitness and nutrition plans? Why do we need so many supplements all of a sudden? Why so much burning??

Endurance:
 Helps participants to maintain their stamina through the Endurance Boosting Deep Tissue Oxygenator, which has been clinically shown to improve VO2 max (the established measure of fitness), and Advanced Joint Formula for Active Women. 

If you're truly interested, VO2 max is a measure of the maximum amount of oxygen you can take in and actually use during exercise. Although it's used a lot, there is some debate about its usefulness as a marker of fitness. The Endurance Boosting Deep Tissue Oxygenator appears to be a proprietary megadose of B vitamins and other extracts, including ginkgo biloba. Yum. 

There will be hundreds of weekly prizes and at the end of the 10 weeks, the five most successful participants in the #BeTheGirl Challenge will be the lucky recipients of the #BeTheGirl in NYC Prize Package, including a stay at one of Jennifer’s favorite hotels, a luxurious spa treatment, and the chance to meet JLo herself! The winners will be determined based on equal parts physical transformation of body change, and their transformation story submitted after completing their 10-week Challenge journey.

Sheesh. We're all for being the healthiest version of you, and if it's Jenny that gets you there, that's great. But, we're not so hot on turning weight loss into a competition — we've seen where that gets us — or on pushing rando supplements to make it happen. After all, your weight doesn't have to define your summer, and you don't need a diet either.

More from Diet & Nutrition

If you live in the Northeast of the U.S., you might want to check on the meat in your fridge. The CDC announced on Saturday that it is investigating a ...
How many times have you woken up with a disgusting hangover after a heavy night and vowed never to drink again? Well, this common plight could one day be...
It seems like everyone’s looking for ways to eat more protein. And there’s a good reason for it, too: Often known as the “building block” of the body, ...
On Wednesday, I was in one of those elevators with a news and advertising screen when I was faced yet again with the results of the month of sobriety ...
While you'll probably never hear anyone raving about the deliciousness of their school cafeteria hot lunch, it's a much better alternative to not having it...
On Monday, Kellogg's recalled 10,000 Nutri-Grain Whole Wheat Waffles packages that were potentially contaminated. And on Wednesday, Blue Bell Creameries ...
If you haven't yet heard the word “gluten,” you've probably been living under a rock. Celebrities such as Gwyneth Paltrow and Miley Cyrus have embraced the...
If Stranger Things reawakened your childhood love for the ubiquitous Eggo waffle, we have some pretty upsetting news. On Monday, Kellogg's voluntarily ...
Apple cider vinegar's (ACV) reputation as a miracle cure certainly isn't new — supposedly even the Ancient Greeks were into the stuff. Today, though, the...
Hackers leaked the medical files of Serena Williams, Simone Biles, Venus Williams, and basketball player Elena Delle Donne early Tuesday, the World Anti-...
This article was originally published on April 26, 2016. Yes, it's true that health food can be staggeringly expensive — especially if it's something ...
We don't do diets. But we still love to eat — and we want to eat well. In her column, How To Eat, Refinery29's favorite intuitive eating coach Christy ...
As you know, food is fuel. Eating a balanced diet can help you feel healthier and more energized. One of the best benefits of eating well, however, is the ...
Every now and then, we all need to indulge in some quick and easy drive-thru fast food — whether it’s because we’re seriously pressed for time, have a ...