Please upgrade your browser for the best Refinery29 experience. Read more.

Stella McCartney's Fall Campaign Forgoes Those Silly Dry-Clean-Only Rules

  1. Begin Slideshow



    See All Slides

    If you ask us, the best kind of ads take the road less traveled. Smashed guitars, animal friends, deuces — these kind of details matter. And Stella McCartney's playful new photos for fall '13 are as uniquely awesome. Proving that the swimming pool is just as much a winter recreation, McCartney submerges her collection of oversized coats in crystal waters for the new fall shots, while models Suvi Koponen and Chiharu Okunugi wade and pose.

    But, not every look is all washed up. Some of the images in the campaign — lensed by Mert Alas and Marcus Piggott — also capture McCartney's designs street-side. And, dry. Of course, for the sake of a stunning ad campaign, we say why not jump into the deep end? Then again, if anyone ever threw us in the pool while wearing Stella, we might be singing a different tune.

    Click ahead to see the slightly soggy snaps, and visit the brand's site to view the fall '13 campaign video.

    Photo: Courtesy of Stella McCartney

    Begin Slideshow


the weekender

The Guacamole To End All Guacamole

The only real motivator to show up to a party on time: the guacamole. It's king of the dips — best fresh and always fast to disappear. It's also a bit controversial. Everyone either knows for sure where to find the most flavor-packed version, or they have their very own superior recipe, cultivated over the course of read


Help! My Bracelets Make Annoying Noises When I Type

The only thing we want to be clickity-clackiting at our desks are our fingers on a keyboard. Anything else tends to throw off our word count, err, rhythm. Maybe you've encountered this problem, too: It starts with an arm party and ends with sore wrists and frayed nerves. It's a fairly common conundrum for those parked read