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The direction for the rag & bone fall '13 ad campaign was quite simple. Actually, it was pretty much nonexistent according to Dazed Digital, which released the images earlier this morning. Featuring two young faces of Hollywood, Léa Seydoux and Michael Pitt, the photos take place on the streets of New York City, lensed by Glen Luchford. And, following in the footsteps of rag & bone's former DIY projects and last year's Kate Moss-fronted campaign, this newest set of street-side snaps pulls off the same candid, not-trying-too-hard approach to completely cool style.
“Léa and Michael weren’t given any direction," David Neville, one half of the rag & bone duo, told Dazed. "The premise was simply them in rag & bone doing whatever came naturally.” Of course, for pros such as Seydoux and Pitt, this translated to borrowed-from-the-boys style envy (courtesy of Léa), gorgeous hair tousling (from both), and one smashed six-string — Pitt's supposed "gift to the shoot," said Marcus Wainwright. Jump ahead for a look at the dark, dreamy, and devil-may-care New York campaign.
Photo: Courtesy of rag & bone