The Products Every YouTube Beauty Guru Has In Her Arsenal

Choosing the perfect concealer or lipstick can be straight-up stressful. These days, not only do you have to reckon with hundreds of choices at the drugstore or beauty counter, but you’re also constantly bombarded by the so-called “best” products via Twitter and Instagram. It’s enough to make anyone want to just throw in the towel and give up makeup forever.

But, please don’t! There’s one platform that promises to be your friend, not your foe: YouTube. Thanks to the site's now-famous real girls — here’s looking at you, Bunny Meyer and Louise Pentland — you can learn which items really work, and which are total duds. The only thing standing in your way? Sifting through all those videos. That's why we did the work for you and tallied up the most talked-about beauty products, according to A-list vloggers. Read on for all the YouTube-approved picks.      

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Does This Look Like A Beauty Queen To You?
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Lancôme Hypnôse Mascara
Loved By: Lisa Eldridge, Michelle Phan

While Phan is a fan of the original Hypnôse formula — this stuff boasts 600% more volume than your bare lashes — Eldridge prefers Hypnôse Doll Lashes. It’s no wonder: The cone-shaped brush helps sculpt and curl even the most hard-to-reach lashes for a look that Bambi would love.
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Sunday Riley Good Genes Treatment
Loved By: Tanya Burr, Zoella

These YouTubers are known for looking insanely fresh-faced, and we’re officially in on their secret. This treatment-and-mask combo plumps skin and supports circulation, helping nix damage, diminish wrinkles, reduce scarring, even out tone, and brighten. It’s your best bet for a flawless makeup base.
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Charlotte Tilbury Matte Revolution Lipstick
Loved By: Zoella, Ruth Crilly

There’s no denying it: Matte lipsticks are hard to get right. According to the YouTubers, though, Charlotte Tilbury’s is where it’s at, thanks to a non-drying formula and the ability to layer from a sexy stain to a full-on, pigmented pout. Can Charlotte ever do wrong? We think not.

Charlotte Tilbury Matte Revolution Lipstick, $32, available September at Charlotte Tilbury.
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NARS Radiant Creamy Concealer
Loved By: Pixiwoo, Tanya Burr

There’s a difference between looking awake and looking like you’re ready to take on the world, and this concealer achieves the latter. Though we — and, apparently, Burr and the ladies of Pixiwoo — are pretty sure this stuff is infused with magic, it more likely has something to do with its light-diffusing technology and hydrating benefits.
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Obsessive Compulsive Cosmetics Lip Tar
Loved By: Michelle Phan, Pixiwoo, Bunny Meyer

If you don’t know by now, there’s so much to love about OCC Lip Tar: moisturizing essential oils, pigmentation that’s out of this world, and — best of all — the ability to blend shades together seamlessly, as if you’re using tubes of acrylic paint rather than lip color. It’s no wonder YouTube’s most notorious makeup artists can’t get enough.
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Lush Cosmetics Bath Bombs
Loved By: Louise Pentland, Bunny Meyer, Tanya Burr, Zoella

Sometimes, beauty isn’t so much about fixing yourself up, but rather, about taking it all off and relaxing. Nothing’s more conducive to a tranquil state of mind than a killer bath, which Lush makes insanely easy. Need a seaweed-and-sea-salt soak to soothe aching muscles? Try the Big Blue bath bomb. Feeling romantic? Drop in a Sex Bomb, which is filled to the brim with fragrant roses.
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Anastasia Beverly Hills Brow Powder
Loved By: Michelle Phan, Lisa Eldridge

Whether you’re looking for the perfect natural brows or trying out edgy ombré arches — like our own Phillip Picardi did! — Anastasia’s Brow Powder Duo makes getting the look easy as pie. Use an angled brush to blend the shades, use them separately, or fade from light to dark. Your brow game is about to be strong.
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Yves Saint Laurent Le Teint Touche Éclat Illuminating Foundation
Loved By: Kandee Johnson, Lisa Eldridge

The key to cover-up is, well, not covering yourself up. Johnson and Eldridge are obsessed with this foundation because it’s sheer enough that you don’t look like you’re wearing a mask, but oh-so-illuminating, providing a your-skin-but-better look. Best of all, it feels weightless, and even packs a kick of SPF.
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Rimmel Wake Me Up Concealer
Loved By: Zoella, Tanya Burr

If you think drugstore brands aren’t capable of dishing out superior products, we dare you to give this concealer a go. Thanks to peptides and a vitamin-moisturizing complex, Rimmel’s superstar doesn’t just mask fatigue, it actually helps your tired appearance disappear. Feel free to also dot this multitasker on blemishes — who doesn’t love a two-for-one?
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MAC Lip Pencil
Loved By: Pixiwoo, Kandee Johnson

Ladies and gentlemen, lipliner is no longer just a '90s staple. MAC has helped propel this product into the future with its formula’s creamy pigmentation and wide array of shades. Your mother’s stiff, skipping liner this is not.
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Tarte Lights, Camera, Flashes Mascara
Loved By: Michelle Phan, Zoella

Sick of mascara that not only flakes off, but dries out your lashes, too? Look no further. This tube is filled with a long-wearing, vitamin-infused formula that keeps lashes soft and black from coffee to cocktails. Plus, the double-sided brush boasts major benefits: One side volumizes while the other lengthens, all in just a few, clump-free strokes.
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