Ulta Has A Ton Of New Launches — This Is What's Worth Buying

Let's take a moment to appreciate the makeup wonder emporium that is Ulta Beauty. Where else can you find NARS next to Maybelline or Benefit alongside Eco Tools? Never overpriced or intimidating, Ulta Beauty is the great equalizer; there's truly something for everyone, whether you're a drugstore devotee or a label snob.
Still, navigating the retailer's thousands of products can be a challenge — even for the most seasoned shopper. To help, we tried Ulta's newest arrivals so you don't have to. Check out our unfiltered reviews of our favorites, ahead.
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"I’ll never forget when Daisy Ridley accidentally dyed her face yellow with a turmeric mask — the day before shooting Star Wars. I would totally pull that move. Luckily, Clarins is doing us accident-prone beauty lovers a favor and infusing its double serum with the same super ingredient. Turmeric brightens skin, while fading hyper-pigmentation and acne scars. Only now you can do it in a luxurious oil formula, not a potentially disastrous DIY mask." — Cat Quinn, beauty director

Clarins Double Serum, $122, available at Ulta Beauty.
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"I’ll be dressing up my lazy-girl topknot with these cute gold pins come fall. They’re so simple, but really chic." — Quinn

Kitsch Multi-Star Bobby Pins, $12, available at Ulta Beauty.
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"My skin tends to be pretty temperamental in the fall; it can’t decide if it’s oily, acne-prone, dull, or dry. That's why I like multi-masking with this smart set, which comes with a pore-purging mud mask, a soothing gel mask, and a brightening enzyme mask — depending on how pissed off my skin is on any given day." — Quinn

Peter Thomas Roth Insta-Mask Kit, $24, available at Ulta Beauty.
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"I'll be the first to admit that I use my glasses as a cop-out from doing my eye makeup. Everything else on my face can be buffed, bronzed, and highlighted to the heavens, but I'm admittedly not that confident in my lash, liner, and shadow skills. Curvitude helped a poor soul like myself create a halfway decent wing that didn't require 120,402 cotton swabs for clean-up. If I can do it, you can, too." — Khalea Underwood, beauty writer

Maybelline Curvitude Liner, $8.99, available at Ulta Beauty.
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"Whenever I'm rushing to get to work, which is every day of my life, you can bet money that I'll skip a step in my skin-care routine. Gratefully, the geniuses at Smashbox have saved me a step by combining a moisturizer with their primer. It might be a little light for those who prefer a richer facial cream — so, in that instance, just layer this over one of your choice." — Underwood

Smashbox Photo Finish Primerizer, $42, available at Ulta Beauty.
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"I take special care to make sure that I'm not caught out here looking ashy, so that means I moisturize my entire body. Like, a lot. First comes the post-shower body oil, then a non-scented heavy moisturizer, then a scented cream, then special formulas for my hands and feet... it's really involved. This thick aloe-packed gel checks off all the boxes that I need from head to toe." — Underwood

H2O+ Oasis Body Gel Moisturizer, $16.50, available at Ulta Beauty.
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“I’m a sucker for just about anything that promises it will make my skin look like velvet — even better if it actually does. With or without makeup, this liquid-to-powder formula goes on super smooth and gives me a soft-focus effect that blurs out my pores so well, I can barely detect them myself. Foundation and concealer glides on easier and lasts longer, too.” — Rachel Krause, beauty writer

Becca Velvet Blurring Primer Perfecting Base, $38, available at Ulta Beauty.
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"The last time I used an acne-fighting concealer must have been in high school, when I had only the occasional zit and not the deep, painful hormonal cysts I developed in my early 20s. My concealer has to perform a lot better to cover my glaring ‘imperfections’ now than it did back then, and this full-coverage formula is packed with basically every anti-acne ingredient you could dream of: tea tree, oil-absorbing zinc, kaolin, witch hazel, sulfur, and gentle exfoliating acids to prevent dark spots, too." — Krause

It Cosmetics Bye Bye Breakout Full-Coverage Treatment Concealer, $28, available at Ulta Beauty.
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"I'll never be a full-blown liquid lipstick convert — I love the feel of balm and gloss too much — but I have accepted this one, and only this one, into my life. I apply it like a gloss without even looking, rub my lips together, dab the corners with my finger in case anything went outside the lines, and then bam! it's set. It doesn't last 12 hours, it's not 100% transfer-proof, and it doesn't require oil and a washcloth to get off – and that's exactly why I love it so much. That, and because Walk This Way is truly the most perfect neutral rose of all time." — Alix Tunell, senior beauty editor

NARS Powermatte Lip Pigment in Walk This Way, $26, available at Ulta Beauty.
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"Despite the fact that I drink tons of water every day, I have incredibly dry body skin. I slather heavy coconut oil head to toe every morning and I often sleep in thick socks filled with body butter, even in the summer, so I get more excited than the average person over ointments and salves and balms. This one (like most, TBH) does it all — I used it after I slammed my hand into a shard of glass, on shaving nicks, on cuticles, to tame my eyebrows when I couldn't find my gel..." — Tunell

Skinfix 12 Hour Miracle Ointment, $14.99, available at Ulta Beauty.
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"I'm obsessed with the ads featuring outtakes from Kate Moss and Mario Sorrenti's famous shoot. I'm obsessed with the masculine lavender note, which I would have sworn up and down I didn't like before smelling it here. And I'm obsessed with how good it smells on both men and women." - Tunell

Calvin Klein Obsessed for Women Eau de Parfum, $94, available at Ulta Beauty.
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"One of the most popular questions I get asked at parties is, ‘What in the hell can I do to get rid of dark circles?’ And, unfortunately, the truth is that — while there are ways to minimize shadows — a lot of it has to do with genetics. Instead I use this foolproof, peach-toned cream concealer that hides my bags, marks, and anything else I don’t want anyone to know I have." — Kelsey Castañon, beauty news editor

It Cosmetics Bye Bye Under Eye Concealing Pot, $28, available at Ulta Beauty.
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"Even though my frizzy ends could probably benefit from a butter-based shampoo system, I’m always hesitant because the 318 I’ve tried have weighed down my super-fine hair. This one, though, manages to be weightless and hydrating, so I can suds up without sacrificing my style." — Castañon

Matrix Biolage 3 Butter Control System Shampoo, $19, available at Ulta Beauty.
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"I have keratosis pilaris, aka little red bumps that magically pop up on the backs of my arms. I've been struggling with it for years and never really found a solution until this.

"These pads work wonders to smooth my bumps and the self-inflicted scarring that results from them. Right after showering, I swipe the AHA-infused pad across my arms, then, after rinsing, finish off with the soothing hyaluronic acid pad. I've been using the system for a couple weeks now and while I can't say it's completely eliminated my KP, it's the first time I've ever noticed a difference in my chicken skin." — Mi-Anne Chan, beauty writer

Dermadoctor KP Duty High Potency Daily Body Peel, $56, available at Ulta Beauty.
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"Maybelline teamed up with beauty blogger Shayla Mitchell to create the perfect everyday palette. It's not revolutionary, but it's a no-fuss shadow I can reach for on days I can't be bothered to go crazy with my look." — Chan

Maybelline The City Mini Palette x Shayla, $9.99, available at Ulta Beauty.
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"When foundation drops first hit the market a few years ago, I wondered when Dermablend — the makers of full-coverage, conceal-anything foundations — would jump on board. The brand finally has and the drops do not disappoint. They're non-drying, lightweight, and perfect to mix into moisturizers and serums to create custom formulas." — Chan

Dermablend Flawless Creator Multi-Use Liquid Pigments, $40, available at Ulta Beauty.
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"This highlighter is super pigmented, which would normally turn me off, but this is surprisingly blendable. I add just a drop into my primer (a little goes a long way) and it gives my skin an all-over glow. I use Oyster (a pretty opal), but I think all of the shades are lovely." — Megan Decker, beauty intern

Anastasia Beverly Hills Liquid Glow in Oyster, $25, available at Ulta Beauty.
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"I'm a huge fan of Redken's OG diamond oil, so I was excited to hear that the brand was creating an entire line based on it. The conditioner detangles my knotty hair and adds major shine. Plus, I've found that when I use the conditioner and the styling oil together, it seriously cuts down my blow-dry time." — Decker

Redken Diamond Oil Glow Dry Detangling Conditioner, $38, available at Ulta Beauty.
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"I don't usually notice a difference between my primed skin and unprimed skin. When I use this stuff though, my skin is visibly smoother and my foundation and concealer glide on easily." — Decker

Stila One Step Prime, $36, available at Ulta Beauty.
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"This palette has garnered a lot of controversy, but I personally love the uber-pigmented, unique shades. The key is to go in with a really, really light hand — both in product pickup and when applying it to the eye. I've gotten some of my coolest looks in recent memory from Subculture, and I've never seen a palette with such an inspiring shade range." — Michaela Rollings, associate partnerships manager

Anastasia Beverly Hills Subculture Eyeshadow Palette, $42, available at Ulta Beauty.
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"There's something so satisfying about dipping into this cushion pot. The product is dispensed via a sponge-like fabric, which makes it easy to coat a liner brush without drowning it in product. It also goes on jet black, and super evenly." — Rollings

Catrice Liquid Gel Cushion Eyeliner, $6.99, available at Ulta Beauty.
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"Beauty blogger favorite Ofra just released this massive palette filled with 20 shimmery shadows in a range of fall hues. The pigment on these is somewhere between a satin and a glitter, and they apply beautifully to the lid. Pro tip: Apply these with your finger for the boldest pigment payoff." — Rollings

Ofra Cosmetics Dazzling Diamonds, $59, available at Ulta Beauty.
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"This could quite possibly become our beauty team's new mascot, we love it that much. It's the kind of fragrance that makes people stop and ask what you're wearing and then proceed to ask if they can borrow it. The note concoction is the most robust tuberose blend we've ever come across and it's, without a doubt, intoxicating." — Sam Sasso, beauty news writer

Gucci Bloom Eau de Parfum, $124, available at Ulta Beauty.
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"The smallest bumps on my face are rarely affected by my usual routine of physical exfoliants, but this 20% AHA treatment leaves my skin looking smoother and more refined in just one use." — Sasso

Peter Thomas Roth 20% Complex Glycolic Solutions Jumbo Peel Swab, $48, available at Ulta Beauty.
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"Everyone needs a good texture spray in their routine, and Paul Mitchell has mine. I've been a fan of the brand ever since I found it in my older cousin's bathroom and have been hooked ever since. The scent smells like the inside of an upscale salon and leaves a finish that will fool everyone into thinking you just got your hair done by a pro." — Sasso

Paul Mitchell Invisible Wear Undone Texture Hairspray, $18.99, available at Ulta Beauty.
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"I have a complicated relationship with sea salt sprays, but this new formula has me intrigued. Unlike most, this one is super wet and gives the kind of messy waves the actual ocean might. Even if my hair is pin-straight, a couple spritzes of this will have it bending at my command." — Sasso

Matrix Biolage Raw Texturizing Styling Spray, $19.50, available at Ulta Beauty.
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"I'll try anything that claims to make my hazel eyes look brighter and Maybelline just so happens to make my favorite drugstore mascara, so this is a no-brainer for me." — Lexy Lebsack, senior beauty editor

Maybelline The Colossal Big Shot Mascara in Poppin' Purple, $8.49, available at Ulta Beauty.
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"I was pleasantly reminded of my fondness for periwinkle polish (I spent the better half of 2015 wearing OPI's You're Such a BudaPest) and cannot wait to try this shade. It's the perfect fall upgrade for the Easter egg color — a little dustier than my old OPI flame with a cool-toned finish that just looks, well, cool." — Lebsack

Essie Nail Polish in As If, $9, available at Ulta Beauty.
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"This is my go-to for cleaning just about everything. I use it all over my body, to clean my makeup sponges and brushes, my favorite jewelry — you name it!" — Lebsack

Dr. Bronner's Baby Unscented Pure Castille Liquid Soap, $10.99, available at Ulta Beauty.
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