A No-Commitment Way To Go Pastel

Photographed by Tory Rust.
We all know the pastel hair-color trend has been around for a while. Pale pinks, baby blues, apricots, and light violets are everywhere. Although I had been tempted to take a dip in the pastel pool for quite some time, I'd also feared the permanence of such colorful tresses. And then, I discovered that I could achieve a light-lavender shade just by washing my hair — no commitment required. Yes, please!
I made this realization by accident. Several of my friends had asked me when I'd dyed my hair lavender. I...hadn't? And so, I quickly came to the conclusion that the purple shampoo I use for my platinum 'do leaves a tint every time I wash and condition. Overjoyed with this knowledge, I've since developed quite the purple-shampoo-and-conditioner habit. The entire process takes 15 minutes, twice a week, and leaves my locks with a one-of-a-kind, violet-gray color. It fades lightly between washings, which is why it’s such an easy way to test the pastel waters.
Intrigued? Read on for how to try it at home.
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Photographed by Erin Yamagata.
My go-to products are the White Violet Shampoo and Conditioner from the L’Oréal Colorist Collection, which I use two to three times a week. First, I apply a quarter-sized amount of shampoo and rub it in gently and evenly all over my hair. I leave it in for two minutes before rinsing. Next, I apply double that amount of conditioner and treat it as a mask for my hair, which I leave in for five to 10 minutes, max.

I’ve experimented with different times for each, and found that the light-violet color is darker and more consistent when I leave the conditioner in for longer as opposed to the shampoo — which creates uneven highlights if I leave it in for too long.

This photo is of me with my pre-shampoo, platinum hair color.
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Photographed by Tory Rust.
And, this is me after. The two-step formula not only leaves my hair with a delightful, one-of-a-kind hue, but also feeling hydrated and incredibly soft. I love the light lavender it creates, which lasts for two to three days before it slowly begins to fade. Personally, I don’t mind when it starts to revert back to platinum — it’s usually around this time that I wash it to revive the color and texture.
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Photographed by Tory Rust.
So, go for some indigo in your strands to try something new. And, if the L’Oréal Colorist Collection isn’t for you, try Joico Color Endure Violet Shampoo and Conditioner, Catwalk by Tigi Fashionista Violet Shampoo and Conditioner, or Clairol Shimmer Lights Shampoo and Conditioner.
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