The Hidden Section At Sephora You Never Knew Existed

There are very few beauty items in this world that can't be found at Sephora. If it has made an appearance in one of 2.3 million YouTube beauty tutorials online or in the makeup bag of a random stranger on the subway, then nine times out of 10, Sephora's got it. (Okay, so maybe that's a bit hyperbolic, but there's no denying the store is stocked.) But just like the one other destination claiming to make all your dreams come true, it's disturbingly easy to get lost in the shuffle.
So easy, in fact, that you were probably too preoccupied with tallying up your VIB Rouge points for the latest summer offerings to realize that Sephora is also home to one of the most expansive natural beauty sections in the game. We're talking RMS, Bite Beauty, and Caudalie, as well as more niche brands like Antonym Cosmetics and Yuni — all in the same place.
Ahead, we've rounded up some of our favorites. While the assortment is practically guaranteed to increase the amount of time you spend shopping the aisles IRL or online, just think of all the time you’ll save not having to skim the ingredients list for parabens in your lipstick. What a relief, right?