If New York is the fashion epicenter of North America, and Paris (debatably), that of Europe, one can make a pretty compelling argument that Seoul is Asia's style hub. It doesn't boast as many established designers as Tokyo or the spending power of China, but it has a citizenry that's devoted to looking as legit as possible. Being dressed meh happens infrequently there, which is a feat unto itself. And, during Seoul Fashion Week, everyone brings their A-plus game. Click through to see 30 looks from outside the shows that'll end a style rut on contact.
Proof You Don't Need A Flower Crown To Do Festival Fashion