Please upgrade your browser for the best Refinery29 experience. Read more.

Exclusive First Look: Moda Operandi's Newest Ad Campaign Is Here!

  1. Begin
    opener

    741

    SHARES

    comments
    See All Slides

    Want to know a dirty little secret? Designers may send 50 pieces down the runway at Lincoln Center, but you'll only see a fraction of it funneled into a store's stock (and they'll only be items selected for their guaranteed return on investment mainstream appeal). Being the all-things-unusual dressers we are, our devotion to Moda Operandi's unedited collections and designer-to-consumer focus already runs deep. Now, with M'O's new ad campaign, we're at our knees with that lovin' feelin'.

    Moda tapped some big guns for this one: In-house artistic director Taylor Tomasi Hill was on set to bring her incomparable sense of style, and Swedish stunner Caroline Winberg threw in her staggeringly good looks. The resulting images are bright, upbeat, and oh so very Moda. We've got the R29 first look at the ads, so you can see them before they hit the press.

    And, to give you double your fun, we're also offering a peek at one of the brand's side projects. They're offering a separate sale of a small selection of extremely rare, extremely mysterious, extremely gorgeous Edward Steichen photographs, culled from the dust of Vogue and Vanity Fair's archives in an on site-exclusive trunkshow. In a mixture of fashion photographs and pictures of pre-war intelligentsia (hello, Fred Astaire; nice to see you, Amelia Earhart) curated by Vogue's director of photography, Ivan Shaw, the high drama, high contrast portraiture —which has won Steichen a devoted following — is thoroughly represented. Click through to check out the goods, and you'll see why we're twice as nice.


    Photo: Courtesy of Moda Operandi
    Begin Slideshow

MORE SLIDESHOWS

Styling Tips

How To Dress When You've Got Big Boobs

There’s a special set of style “rules” that all busty girls already know. You might not necessarily chat about them all the time, but you're aware of which things to avoid and which you lean on heavily when it comes to shopping. These guidelines stand out as much as the first time you spent an entire day subtly read

Celebrities

Celebs On the Subway Make Commuting Look Cool

Everyone who is anyone rides the subway in New York City. No, seriously. It's the easiest way to get around the city without spending a fortune, and you never know when a celebrity will plop down next to you. Case in point: These great snaps of Mariah Carey, Olivia Wilde, Dame Helen Mirren and more. read