It's Time To Embrace Maximalism Once & For All

Have you ever fallen down a shopping rabbit hole? You know, when one awesome brand leads you to another with a similar aesthetic, and then another, and then another? That's basically what happens when we shop on Tictail, the easiest platform for discovering emerging brands from around the globe. Every two weeks, we're teaming up with the site to unearth a selection of brands you probably don't know about, but definitely should. Prepare to open a LOT of browser tabs.
If you're a person who follows fashion, minimalism has been haunting you for at least the last four years. Every time you open Instagram, you likely come across yet another clean, all-white outfit, or a latte situated on a marble table backdrop. Whether you blame the social app or the fashion industry as a whole for this shift toward things that are black, white, and crisp all over, it's been undeniable — and frankly, we're ready for it to end.
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Don't get us wrong: There are ways to do minimalism without it feeling "boring." But to be totally honest, we're on a mission to shake things up and leave all of our white poplin shirts behind. So, we're looking to Tictail, the hub for indie clothing and accessories brands from around the world, for picks that will convince us to kiss minimalism goodbye (or, at least put it to rest for a little while). For all things embellished, printed, painted, glitzy, and textured, click on for the site's best maximalist pieces, according to its head merchandiser. (And if you're left wanting even more, you can click here for even more options.) More is more, after all.
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The Brand: Konzeptuell
The Need-To-Know: “Who doesn’t love some rainbow polka dots? Here, they add just the right amount of quirk and color to a top that’s already flirty and festive.”
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The Brand: MaxJenny
The Need-To-Know: “When it comes to this amazing hand-embroidered bag (with recycled handles!), designer Maxjenny Forlund says it all: it’s a ‘smart way of getting it right.’”
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The Brand: Anne Karine Thorbjørnsen
The Need-To-Know: “Statement earrings are a must for spring. Sold in singles, these fun pink ones from Norwegian designer Anne Karine Thorbjørnsen steal the show.”
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The Brand: Site Store Vienna
The Need-To-Know: “Sleek lines and a cheerful mix of colors put a bold spin on the humble backpack. This one adds perky punch to any look.”
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The Brand: Krizia Robustella
The Need-To-Know: “Barcelona designer Krizia Robustella’s vivid clothing brings Spanish culture to life. This dress checks all the maximalist boxes with textures, prints, and colors that clash in all the right ways.”
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The Brand: Wild We
The Need-To-Know: “This kimono is everything. To do its splashy splendor justice — it’s from a Barcelona brand making clothes for non-conformists, after all — I’d pair it with bright cut-off denim and an even brighter vintage T-shirt.”
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The Brand: Susan Alexandra
The Need-To-Know: “Susan Alexandra gives a bronze cuff a maximalist makeover with a hand-painted design and a sprinkling of vintage trinkets. I’ll bet money that you can’t help but smile when you put it on.”
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The Brand: Habey
The Need-To-Know: “Habey’s embroidered skirt is the stuff anti-minimalist dreams are made of. Wear it with a tee and some low-tops, and you’re all set for spring.”
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The Brand: Tar Tar
The Need-To-Know: “A dainty gold necklace is nice, but when you feel like swapping pretty for punchy, go for this hand-embroidered, color-blocked gem from Turkish jewelry guru Pinar Gercek.”
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