We equate Lover with loose fits, comfy fabrics, and pieces so soft you'd want to take a nap in them (but so lovely you'd rather not rumple anything). So it was surprising when we flipped open the 2010 swim lookbook to find the uncomfiest, un-loosest, un-softest swimsuit-things around—underwire! But, Lover fans, fear not! Leave it to Lover to soften the structure with flirty florals that don't look at all matronly and sexy one-pieces that are actually sexy. Thanks to the designers down under, underwire doesn't seem so scary after all!
See Lover's spring 2010 lookbook