Louis Vuitton Debuts Spring Campaign On Instagram

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With Instagram reaching an all-time fever pitch, it’s not a rare sight to see fashion houses debut juicy brand scoops via the photo-sharing app — in addition to sharing ads, that is. Hot on the heels of Vogue’s inaugural, all 'gram fashion spread, Louis Vuitton is following in a similar vein and releasing images of its latest and greatest on the app.

The luxury brand shared a rustic-looking snap (that has us dreaming of the warmer days ahead) from its mens spring '14 campaign, featuring actor Matthias Schoenaerts and shot by Mikael Jansson. Ah, to be prowling the Arizona desert right now. Take a look at the sleek pic above and let us know: Will you be double tapping?