Between renting locations, hiring a staff, booking models, paying for insurance, and commissioning a thousand artisanal, hand-crafted Japanese sugar sculptures in the shape of the season's wedge sandals, Vogue photoshoots can easily cost $50,000. But what if you take a few of the bigger budget elements out of the equation? Book the shoot close to home, prop things with found items, and ask the photographer — oh, say, Michael O'Neal for example — to only shoot with his iPhone. In terms of editing? The #Nashville filter.
That's right, Vogue's latest series of photoshoots was taken with Instagram. Snapping Xiao Wen, Arlenis Sosa, and Hilary Rhoda as they make their way around the streets and sights of NYC, the trio of mini stories (#wednesdaybreakmyheart, #onestopshopnyc, and #sleepwalksnewyork) were snapped on nothing but an iPhone. The hashtags work, too, so look at the full set on Instagram, or visit Vogue for all 20 snaps. Check out our favorites here.(Vogue)