10 Makeup Brands L.A. Girls Can't Shut Up About

As any beauty fan knows, there are some makeup brands that can just do no wrong. MAC will forever shell out inexplicably flattering lipsticks and crazy-pigmented hues. Maybelline will always deliver flawless, affordable mascaras. And it's likely that our editors will never stop paying lip service to Sunday Riley's Luna sleeping oil.

In fact, it's safe to say that plenty of beauty aficionados just won't shut up about certain brands. Parisians can't get enough of Odacité; New Yorkers are obsessed with Tom Ford. And Angelenos? Well, you're about to find out.

We asked Social Context Labs, a research company focusing on social media, to do some major internet digging and find the most-talked-about-online makeup brands in Los Angeles — and they narrowed down the list to the top 10 beauty lines. Ahead, the makeup Los Angeles girls can't get enough of — and what to snag from the brands.
1 of 31
10. Nyx Cosmetics
The affordable brand has hit cult status with its lip creams, concealers, and pro contour palette.

Nyx Cosmetics
Highlight & Contour Pro Palette, $24.99, available at Ulta Beauty.
Advertisement
2 of 31
The Nyx lip cream in Copenhagen might be the most flattering drugstore shade available, but its Lip Lingerie has also gained quite a following for its buttery finish.

Nyx Cosmetics Lip Lingerie, $7, available at NYX Cosmetics.
3 of 31
The brand's latest release? A silky, luxe foundation that's just as good as the expensive stuff.

Nyx Total Control Drop Foundation, $14, available at Nyx Cosmetics.
4 of 31
9. Shiseido
In the land of sun and sea, it makes sense that Shiseido is so high up. Its legendary sunscreen is both light and powerful.

Shiseido Ultimate Sun Protection Lotion WetForce SPF 50+ for Sensitive Skin & Children, $42, available at Bergdorf Goodman.
5 of 31
This miracle worker targets acne, redness, and roughness.

Shiseido IBUKI Multi Solution Gel, $38, available at Birchbox.
6 of 31
This men's exfoliator is powerful in small doses — meaning it's the perfect gift for someone who hates to splurge, no matter their gender.

Shiseido Men Deep Cleansing Scrub, $25, available at Shiseido.
NYX


Advertisement
7 of 31
8. Urban Decay
Remember when we said UD could do no wrong? Here's proof: Its concealer (and resulting color correcting creams) are a staple in our makeup arsenal, promising non-cakey coverage.

Urban Decay Naked Skin Weightless Complete Coverage Concealer, $28, available at Urban Decay.
8 of 31
Luckily, the makeup brand is also launching a series of primers and complexion sprays this year.

Urban Decay Bright & Tight Complexion Primer, $34, available in early January 2017 at Urban Decay.
9 of 31
And let's not forget the classic Naked Palette, which hoards of editors, professional makeup artists, and passionate novices use on a (near) daily basis.

Urban Decay Naked Palette $54, available at Sephora.
10 of 31
7. L'Oréal
The drugstore brand has made its name for gorgeously pigmented eyeshadows and lipsticks — and this year it's launching shadows in stick form, with 12 shades to boot.

L'Oréal Infallible Paints Eye Shadow, $8.99, available at drugstores in January 2017.
11 of 31
This light BB cream offers sheer-to-medium coverage, with pigment beads that pop open as you buff the liquid into your skin.

L'Oréal Magic Skin Beautifier BB Cream, $10.99, available at Ulta Beauty.
Advertisement
12 of 31
This gorgeous neutral will become a staple in your everyday, barely there makeup routine.

L'Oreal Colour Riche Lipcolour in Fairest Nude, $8.95, available at L'Oreal.



13 of 31
6. CoverGirl
After a year of excellent collaborations, we can only look forward to what CoverGirl will bring us this year. First off, a brow mascara with a curved brush to follow the shape of your face.

CoverGirl Shape + Define Brow Mascara, $7.99, available at drugstores in January 2017.
14 of 31
Katy Perry's line of matte lippies became an instant hit — thanks in part to this bright, flattering red.

Covergirl
Katy Kat Matte Lipstick in Crimson Kat, $6.99, available at Target.
15 of 31
The breakout star of this year's CoverGirl releases might be this rose-plum palette with a creamy, versatile set of powders.

CoverGirl TruNaked Roses Eyeshadow Palette, $11.99, available at Ulta Beauty.
16 of 31
5. Sephora
Sephora Collection just keeps getting better and better. Its precision sponge, for instance, might just rival the classic Beautyblender.

Sephora Collection Precision Makes Perfect Mini Airbrush Sponge Set, $6, available at Sephora.
Advertisement
17 of 31
Thanks to plenty of incredible collaborators, Sephora has become a go-to for trendy products in cute packaging.

Sephora Collection Mara Hoffman For Sephora Collection Kaleidescape Lip Gloss Set, $19, available at Sephora.
18 of 31
This genius makeup removing sponge lets you clean your brush between swipes.

Sephora CollectionColor Switch By Vera Mona Brush Cleaner, $14, available at Sephora.
19 of 31
4. Dior
This 999 shade is as iconic as any other crimson you can think of — and possibly more so.

Dior Rouge Dior Lipstick in 999, $35, available at Sephora.
20 of 31
Dior's tinted balm is beloved for its sheer wash of color that's flattering on everyone.

Dior
Addict Lip Glow in 001, $33, available at Dior.
21 of 31
As for this limited edition palette, well, the colors are subtle enough to blend naturally — but trust, they hold some major wow factor. Beauty director Cat Quinn can attest.

Dior
5 Couleurs Splendor Holiday Limited Edition Palette, $63, available at Dior.

Advertisement
22 of 31
3. Estée Lauder
At number three, EL has made its name synonymous with lush lipsticks and great staples — like this blush/bronzer hybrid that gives you a natural, just-back-from-vacation glow.

Estée Lauder Pure Color Blush in Lover's Blush, $32, available at Macy's.
23 of 31
The sculpting lipstick is nothing to forget about, either.

Estée Lauder Pure Color Envy Sculpting Lipstick in Dynamic, $32, available at Estee Lauder.
24 of 31
For a glowy, non-greasy perfecter, EL's Double Wear will last for hours and look fresh the entire time.

Estée Lauder Double Wear All-Day Glow BB Moisture Makeup, $38, available at Neiman Marcus.


25 of 31
2. MAC
Ruby Woo might have all the MAC enthusiasts swooning, but Lady Danger's orange-red hue is up there when it comes to cult classic shades.

MAC Lipstick in Lady Danger, $17, available at Macy's.
26 of 31
For filled-in, bold brows that don't look painted on, this mechanical pencil will hold your strands in place while building a natural-looking brow.

MAC Big Brow Pencil, $21, available at MAC.
Advertisement
27 of 31
Dust this powder lightly onto your eyelids with a damp brush for some added drama.

MAC Pigment in Copper Sparkle, $22, available at Nordstrom.
28 of 31
1. Maybelline

At No. 1 on the list of L.A. loves, Maybelline has become the talk of the town thanks to a flurry of new releases, like this lightweight cushion compact that covers like a champ.

Maybelline Dream Cushion Liquid Foundation, $15.99, available at drugstores in January 2017.
29 of 31
To add to your lip collection, Baby Lips have been reinvented into pigmented crayons for a natural flush of color.

Maybelline
Baby Lips Color Balm Crayon, $4.99, available at drugstores in January 2017.
30 of 31
For clean, minimalist lashes, this flat-combed mascara lets you get up close to the lashline — clump free.

Maybelline The Falsies Push Up Angel Mascara, $9.49, available at Ulta Beauty.
31 of 31
Like this post? There's more. Get tons of beauty tips, tutorials, and news on the Refinery29 Beauty Facebook page. Like us on Facebook — we'll see you there!
Advertisement